| Course title | Language in advertising |
|---|---|
| Course code | KGER/0943 |
| Organizational form of instruction | Seminary |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | German |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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The seminar reflects the fact that in the younger past national identity and national aspects have been strongly stressed in daily life. This phenomenon should be investigated by a comparative analysis of advertising in Czech Republic and Astria.
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| Learning activities and teaching methods |
| unspecified, unspecified, unspecified |
| Learning outcomes |
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The seminar will show the range of practical applications of linguistics in everyday life. For this aim the example of advertising should be examined, especially a specific aspect: the national marking of products. This example makes it easy to show how language and image are linked in advertising and can be used to influence the consumer.
Extented experiences and knowledge in the field of lexicology, further development of competencies in text analysis and basic information on the language of advertising. |
| Prerequisites |
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none
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| Assessment methods and criteria |
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unspecified
Active participation in seminars. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): German Philology in the Czech-German Intercultural Context (A12) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Teaching German Language and Literature for Secondary School (A14) | Category: Pedagogy, teacher training and social care | - | Recommended year of study:-, Recommended semester: - |