Course: Business Policy

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Course title Business Policy
Course code UTM/PV008
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Vysloužilová Daniela, Ing. Ph.D.
  • Sellner Karel, doc. Ing. CSc.
Course content

Learning activities and teaching methods
Learning outcomes
The course acquaints students with the essence of business and sales management. It also deals with the conditions, forms and structure of business activities and relations between individual entities. The aim is to provide knowledge about the conditions of business activities and laws, to acquaint with the legislation in the field.


Assessment methods and criteria
Recommended literature
  • Futrell, Ch. Fundamentals of Selling. 3rd ed.. 1990.
  • Gretz, K.F., Drozdeck, S.R. Psychologie prodeje.. 1990.
  • Jobber, D., Lancester, G. Selling and Sales Management. 4th ed.. 1997.
  • Vysušil, J. Optimální cena - odraz správné kalkulace..

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester