Course: Industry Economics

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Course title Industry Economics
Course code UTM/PU023
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Vysloužilová Daniela, Ing. Ph.D.
Course content
1. Enterprise as a part of national economy (as economic subject - system), enterprise and entrepreneurship. 2. The structure of the company's assets. Types of business capital. Company balance sheet. 3. Costs, revenues, sales. Profit. Profit and its types. 4. The link between economic results and cash flow, the principle of indirect calculation of cash flow. 5. Company strategy, analysis of strengths and weaknesses, company goals and measures to achieve them. 6. Life of the company and its development. Progress, development, innovation, the subject of innovation, product and technological innovation. 7. Organization of the company, characteristics of the main types of organizational structure of its departments. Capacity, time of operation of the device, capacity calculations. 8. Basic principles of business management. Control and analysis activities 9. Capacity. Equipment time pool. Production capacity utilization. Capacity calculations. 10. Inventories, supply, inventory management, inventory turnover, optimal inventory. 11. Cost calculation and sales price proposal. Tariff setting. 12. Investment activity of the company. Composition of investment costs. Decision making, preparation and implementation of investments. 13. Variants and comparison of investments and innovations. Methods of evaluating investments and innovations

Learning activities and teaching methods
unspecified, unspecified
  • unspecified - 10 hours per semester
  • unspecified - 60 hours per semester
  • unspecified - 52 hours per semester
Learning outcomes
The course contains an explanation of basic concepts of business economics and the characteristics of crucial issues, especially related to the provision of its operational and economic functions. Financial and economic aspects of business will be discussed and developed in the follow-up course Corporate Finance.
Students are to acquire an outline of types and lines of businesses focusing on production businesses. Students will be able to make a simple organisation structure, acquire the knowledge of basic economic terms and their mutual links necessary for efficient business i.e. provide a business outline, distinguish types of costs, revenues and economic results; to analyse critically those items, set up a calculation for a product price, to compare calculations for production capacity and production laboriousness; to specify, describe and explain relevant problems and trends of the investment development. Students will be able to discuss, articulate and present their own views and stands on these issues.

Assessment methods and criteria
Recommended literature
  • Mikovcová H.,Schollová. H. Praktikum podnikové ekonomiky. Aleš Čeněk Plzeň, 2006.
  • PITTNER, M., ŠVEJDA, P. Řízení inovací v podniku. Asociace inovativního podnikání, 2004. ISBN 80-238-9289-4.
  • SEDLÁČEK, J. Cash flow. Computer Press Brno, 2003. ISBN 80-7226-875-9.
  • SMEJKAL, V.; RAIS, K. Řízení rizik ve firmách a jiných organizacích. Praha: Grada, 2010. ISBN 978-80-247-3051-8.
  • Synek M. a kol. Podniková ekonomika. C. H. Beck, Praha, 2006. ISBN 80-7179-892-4.
  • SYNEK, M. Manažerská ekonomika. Praha: Grada, 2011. ISBN 978-80-247-3494-.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester