Course: Business Policy

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Course title Business Policy
Course code UTM/KY008
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Vysloužilová Daniela, Ing. Ph.D.
  • Sellner Karel, doc. Ing. CSc.
Course content
1. Business unites strategy, their position and allocation. Business position in company. 2. Relations among marketing, purchase and sale. Division of labour and cooperation. Sale theory, purchase process, psychological factors in purchase and sale theory. 3. Sale cycle, sale phases, dynamic management business activities, business power and market appeal. 4. Retail sale and wholesale. 5. Risk factors of business activities, business strategy, the effect of market. 6. Business communications, business correspondence, information. 7. Business activities and their planning, business analyses, goals definitions. 8. Communications in business activities, interview, business reports, definition of problems, working project preparation, data analyses, presentation. 9. Visual support of business activities. 10. Business documentation. 11. Ethics and law in business activities. Business law. 12. Foreign trade, requirements, success assumption, organisation.

Learning activities and teaching methods
Learning outcomes
The course acquaints students with the essence of business and sales management. It also deals with the conditions, forms and structure of business activities and relations between individual entities. The aim is to provide knowledge about the conditions of business activities and laws, to acquaint with the legislation in the field.


Assessment methods and criteria
Recommended literature
  • Futrell, Ch. Fundamentals of Selling. 3rd ed.. 1990.
  • Gretz, K.F., Drozdeck, S.R. Psychologie prodeje.. 1990.
  • Jobber, D., Lancester, G. Selling and Sales Management. 4th ed.. 1997.
  • Vysušil, J. Optimální cena - odraz správné kalkulace..

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester