| Course title | Business Policy |
|---|---|
| Course code | UTM/KV008 |
| Organizational form of instruction | Lecture |
| Level of course | Master |
| Year of study | 1 |
| Semester | Winter |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | unspecified |
| Work placements | unspecified |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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1. Business unites strategy, their position and allocation. Business position in company. 2. Relations among marketing, purchase and sale. Division of labour and cooperation. Sale theory, purchase process, psychological factors in purchase and sale theory. 3. Sale cycle, sale phases, dynamic management business activities, business power and market appeal. 4. Retail sale and wholesale. 5. Risk factors of business activities, business strategy, the effect of market. 6. Business communications, business correspondence, information. 7. Business activities and their planning, business analyses, goals definitions. 8. Communications in business activities, interview, business reports, definition of problems, working project preparation, data analyses, presentation. 9. Visual support of business activities. 10. Business documentation. 11. Ethics and law in business activities. Business law. 12. Foreign trade, requirements, success assumption, organisation.
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The course acquaints students with the essence of business and sales management. It also deals with the conditions, forms and structure of business activities and relations between individual entities. The aim is to provide knowledge about the conditions of business activities and laws, to acquaint with the legislation in the field.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|