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Lecturer(s)
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Uchytil Adam, MgA.
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Fanta Marek, MgA.
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Course content
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These informations are in the annotation of the course.
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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Graphic Design Studio I specializes in a wide range of graphic and visual activities in the field of graphic design from posters, typography, book creation and illustration, through the creation of websites, animations to the comprehensive processing of the overall image of companies and events, and blending into areas related to the work of a graphic designer, such as the role of graphics in architecture and industrial design. Above all, however, the goal is to educate the personalities of graphic designers. The graphic designer is able to create the project itself, the order and look for the role of graphic design in the company. He is able creatively prepare the entire project, find the client himself or create social demand, coordinate implementation and often the financial resources for the project itself. Graduates find employment in their own independent creative studies, as creative staff of advertising agencies or as teachers of secondary art schools. For this subject, it is not possible to precisely determine the topics (syllabus) of teaching after individual weeks (blocks) of teaching, because it is a type of teaching specific to art schools. This course is a studio teaching, which is very flexible and tries to address the individual needs of students, both in the field of theory and in the field of practical implementation of the resulting product-artifact. This means that unique current topics (theoretical, technological) are addressed throughout the semester, depending on how the gradual implementation of individual projects develops depending on specific assignments. Therefore, the solved topics cannot be strictly determined in advance, as they crystallize gradually during the semester.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
Credit: 1. Fulfillment of partial tasks and assignments during the whole semester 2. Active participation in consultations within the studio Exam: 1. Realization and presentation of the final thesis according to the assigned topic 2. Written defense of the final thesis 3. Establishment of the dissertation within the defenses of the dissertation 4. Credit from the subject Atelier and workshops
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Recommended literature
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Armstrong, Helen. Graphic design Theory: readings from the field. New York: Princeton Architectural Press, 2009.
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Georges, Jean. Písmo paměť lidstva. Slovart, 1994.
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Hillner, Matthias. Virtual typography. Lausanne, Switzerland: AVA Publishing, 2009.
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HLAVSA, O. Typografie I., II., III. Praha: SNTL, 1992.
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Hoeks, Henk and Ewan Lentjes. The Triumph of Typography: Culture. Communication. New Media. London: Lannoo Publishers, 2015.
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KÉKI, Béla. 5000 let písma. Mladá fronta, 1984.
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KOČIČKA, P. Praktická typografie.. Brno, 2000. ISBN 80-7226-385-4.
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Menhart, Oldřich. Nauka o písmu. SPN, 1954.
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Muzika, František. Krásné písmo. Paseka, 2005.
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Poynor, Rick. No more rules: graphic design and postmodernism. Mini ed. London: Laurence King, 2013.
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