Course: Studio and Workshops III

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Course title Studio and Workshops III
Course code KVK/844
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study 2
Frequency of the course Each academic year
Semester Winter
Number of ECTS credits 8
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Labudová Michaela, MgA. Ph.D.
Course content
These informations are in the annotation of the course.

Learning activities and teaching methods
unspecified, unspecified, unspecified, unspecified
Learning outcomes
The content of studies in the Studio of visual design is discovering and refining the ability to communicate on the professional level, not only by means of graphic sense, but also by forms, which are primarily non-graphic, e.g. by digital media, verbal and artistic means, or by nonstandard communication media The subject is compulsory. Every year it is finished by a credit and an exam in the form of final work. With its concept, the studio is based on creative abilities of graduates from secondary and specialized artistic schools. The talent of applicants for study is a crucial factor in the admission procedure. General course of the studies: Getting acquainted with creative techniques > making clear about student's own creative possibilities > work on themes developing metaphoric thinking > work on independent and team assignments > work on authorial projects > managing communication conception of multimedia character > diploma work.
After completing the first semester of the Master's programme of study in the Visual Design studio, the student is able to utilize their skills acquired during the Bachelor's programme of study in a goal-directed manner. The student can apply standard procedures and realize assigned tasks, thanks to which they gain certainty and self-confidence. Gradually, the student is able to transform themselves from a student into a professional.
Prerequisites
Successful completion of the previous study

Assessment methods and criteria
unspecified
1. Fulfilling partial tasks and assignments all over the semester 2. Active participation in the Studio tuitions
Recommended literature
  • Babák, P. a kol. Proto. Quick brown fox juks over the lazy dog. UMPRUM, 2013.
  • Jean, Georges. Písmo, paměť lidstva. Slovart, 1994.
  • Kočička, Blažek. Praktická typografie. Computer Press, Praha, 2001.
  • Kolektiv autorů. A History of Graphic Design. Gestalten, 2011.
  • Kolektiv autorů. Čeština, jak ji znáte i neznáte. Academia, 1996.
  • Michl, J. a kol. Nefoťte před knihovnou. UMPRUM, 2012.
  • Ogilvy, David. Zpověď muže, který umí reklamu. Pragma, 2004.
  • Pincas, S.; Loiseau M. Dějiny reklamy. Taschen, 2004.
  • Poulin, Richard. Jazyk grafického designu. Slovart, 2012.
  • Samara, Timothy. Grafický design - Základní pravidla a způsoby jejjich porušování. Slovart, 2016.
  • Simmons, J. Kompletní příručka pro designéry. Slovart, 2009.
  • Sylvestrová, M.; Bartelt, D. Český filmový plakát 20. století. Moravská galerie v Brně, 2004.
  • Toscani, Olivero. Reklama je jen navoněná zdechlina. Slovart, 1996.
  • Tóth, E. Design and Visual Culture from the Bauhaus to Contemporary Art. Optical Deconstructions. Routledge, 2018.
  • Twemlowová, A. K čemu je grafický design. Slovart, 2008.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester