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Lecturer(s)
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Hnízdil Jan, Mgr. Ph.D.
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Louka Oto, PaedDr. CSc.
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Vojtíková Lenka, Mgr. Ph.D.
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Course content
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1. Introduction to tourism, tour operators and outreach agencies. 2. Legal aspects of tourism, insurance for nature activities, etc. 3. The economic aspects of tourism, the basics of marketing in the area of the utilisation of exercise activities in nature in tourism. 4. Group management, crisis management strategy. 5. Hiking in aspects of tourism. 6. Aquatic tourism in tourism. 7. Winter tourism in tourism. 8. Skialpinism and skitouring in tourism. 9. Cycling and cycling, employability in tourism. 10. Skiing and snowboarding, employability in tourism. 11. Mountaineering, tourism usability. 12. Diving, tourism usefulness. 13. Canoeing, rafting, surfing and other water sports in tourism. 14. Paragliding, kiting and other air sports in tourism.
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The aim si the application and use of wildlife activity in the field of tourism.
Student has a basic idea of the practical application and usability of nature tourism activities, in relation to the legal, economic and other aspects of tourism.
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Prerequisites
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_
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Assessment methods and criteria
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unspecified
Processing of the tourism activities project, e.g.: - travel agency, experience agency - - skiing, snowboarding, diving schools - - climbing walls, rope centres - - summer children's camps, schools in nature MUST SPLŃVAT: - activity (y) in nature - - rational basis - - specify the form of the subject - - legislative framework - - economic aspects, price calculations, costs, profit... - - a real possibility of implementation, how will I deal with taxes? IDEA - NAME - What activity ? - What sells well - What do I have clearance for, accreditation.. - What I enjoy, what I can do Web Pages - how to reach potential buyers Marketing, advertising
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Recommended literature
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Beránek, J. Ekonomika cestovního ruchu. Praha, 2013. ISBN 9788086724461.
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Jakubíková, D. Marketing v cestovním ruchu: jak uspět v domácí i světové konkurenci. Praha. ISBN 978-80-247-4209-0.
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LOUKA, O. Základy turistiky a sportů v přírodě. 1. vyd. Ústí nad Labem: Univerzita Jana Evangelisty Purkyně v Ústí nad Labem. ISBN 978-80-7414-302-1.. 1998. ISBN 978-80-7414-302-1.
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Schwartzhoffová, E. Sportovní turismus online.
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