JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
Study programmes & Course catalogue
for academic year 2024/2025
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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Course: STRATEGY IN AREA OF HEALTH

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Course title STRATEGY IN AREA OF HEALTH
Course code KSZD/SO9
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study 2
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Povolná Pavla, Mgr. Ph.D.
  • Barták Miroslav, PhDr. Ph.D.
Course content
Lecture Topics: 1. Strategic management in health care 2. Organizational culture and strategic management 3. Environment and specifics of health care management 4. Corporate governance of healthcare facilities 5. Support strategic thinking, vision and concept in strategic management 6. Management methods of management of medical facilities 7. Creating strategic alternatives 8. Evaluation of alternatives and strategic decision making 9. Implementation of strategic decisions, evaluation of strategic decision making 10. Information systems in strategic decision making 11. Examples of strategic management of Czech health care, examples of strategic health care management abroad 12. Future challenges of strategic management

Learning activities and teaching methods
unspecified
Learning outcomes
Strategic management is currently a common and widely used management tool in healthcare. Corporate governance approaches, ie a comprehensive approach to the management and management of healthcare facilities, are also currently being promoted. The aim of the course is to introduce and apply basic approaches to strategic management and strategic thinking in health care. Attention will be paid to the cyclical model of strategic decision making, but also to the analysis of implemented strategic decisions within the framework of Czech healthcare and international comparison.
Seminar Topics: They correspond to the topics of lectures in the skill and experience level, they strengthen the application efficiency in specific cases. Expertise: In the course, students will acquire knowledge of strategic management in health care in all its scope, with an emphasis on strategic thinking. Professional skills: The student will be able to hold positions in the middle and large medical facilities associated with the further development of the organization.
Prerequisites
unspecified

Assessment methods and criteria
unspecified
80% attendance in seminars, activite approach in seminars, seminar work
Recommended literature
  • BARTÁK, M., 2010. Ekonomika zdraví: sociální, ekonomické a právní aspekty péče o zdraví. Praha: Wolters Kluwer ČR. 224 s. ISBN 978-80-7357-503-8.. ISBN 978-80-7357-503-8.
  • BOWMAN, C. Strategický management. Praha: Grada, 147 s. 1996. ISBN 80- 7169-230-1.
  • DAVID, F. R. Strategic management: Concepts and cases. Peaeson/Prentice Hall. 2011.
  • GLADKIJ, I. et al., 2003. Management ve zdravotnictví. Brno. Computer Press. ISBN 80-7226-996-8. ISBN 80-7226-996-8.
  • GOPEE, N., & GALLOWAY J. Leadership and management in healthcare. Sage. 2017.
  • KEŘKOVSKÝ, M. a O. VYKYPĚL. Strategické řízení: teorie pro praxi. Praha: C. H. Beck, 2006. ISBN 80-7179-453-8.
  • MOSELY, III, G. B. Managing Health Care Business Strategy. Jones & Bartlett Learning. 2017.
  • SOUČEK, Z. a J. MAREK. Strategie úspěšného podniku. Praha: Montanex, 1998. ISBN 80-85780-93-3.
  • SWAYNE, L. E., DUNCAN, W. J., & GINTER, P. M. Strategic management of health care organizations. John Wiley & Sons. 2012.
  • VICAN T, VANĚK J, KOZÁK V. Formulace business strategie v oblasti zdravotnictví. Verbum, Zlín, 2012. ISBN 978-8087500-29-3.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM, date of update: 01.11.2024 23:51. Data created for academic year 2024/2025