| Course title | Political communication and political marketing |
|---|---|
| Course code | KPOL/N114 |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Master |
| Year of study | 2 |
| Semester | Summer |
| Number of ECTS credits | 6 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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1. Introduction to the study, acquaintance with the literature and requirements for completing the course. 2. Political communication: its definition, role in the political process and main actors. 3. Transformation of media environment and technological development as sources of the transformation of political communication. 4. Socio-economic and political factors of the transformation of political communication. 5. Colonization of politics by the media? The concept of mediatization of politics. 6. Three ages of political communication and modernization of political campaigning. 7. Political communication and web 2.0: the fourth age of political communication? 8. Selected contemporary trends in campaigning. 9. Populism as a communication strategy. 10. Populism as an enrichment or a threat to democracy? 11. Complex political marketing. 12. Lees-Marshment´s typology of political parties according and its critics. 13. Political marketing: basic tools and strategies. 14. Political marketing as an enrichment or a threat to democracy?
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| Learning activities and teaching methods |
| unspecified, unspecified, unspecified, unspecified, unspecified |
| Learning outcomes |
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The course focuses on the introduction and analysis of issues of political communication, political campaigns and political marketing, both in a historical perspective and with regard to the prevailing current phenomena, incl. populism, new media and social networks in contemporary political communication.
The student is able to use professional terminology. The student is able to characterize the specifics of transformations of political communication and campaigning and of tools of political marketing. The student is familiar with the key topics of political communication and political marketing. |
| Prerequisites |
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None
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| Assessment methods and criteria |
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unspecified
To successfully complete the course, it is required: 1) Pre-Exam Credit: it is required to obtain at least 5 points out of 13 possible, which can be obtained as follows: a) submission of four polemical / critical essays on the given texts (critical interpretation / technical polemics with a text in the range of 2 to 3 NS), for each essay up to 2 points can be obtained; b) activity at lectures, inter alia verifying fulfillment of reading given texts on individual lectures and orientation in current events in media-political events (max. 5 points); c) participation in the final colloquium on 03/05/2023. 2) Exam: oral examination of the submitted bibliography. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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