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Lecturer(s)
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Charvát Jakub, Mgr. Ph.D.
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Course content
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1. Introduction to the researched issues. 2. The relationship between politics and the media: normative expectations and their critique. 3. The function of the media in relation to politics and society. 4. Political news in the changes of time. 5. The current "crisis" of journalism and its impact on the quality of democracy. 6. Negativity in political news and political scandals as a current phenomenon of political news and their impact on the quality of democracy (media malaise, virtuous circle, etc.). 7. Management of visibility in the changes of time and under the influence of technological progress. 8. Spin doctoring and political public relations. 9. Colonization of media policy, media logic and media politicization. 10. Three ages of political communication. 11. Advent of Web 2.0 and social networks as the fourth age of political communication. 12. Populism and the (new) media: a threat to democracy or a tool for wider public participation. 13. The phenomenon of fake news. 14. Final colloquium.
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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The course focuses on the discussion of current issues of media relations and politics, both with regard to the prevailing current phenomena, such as permanent campaigns, negative campaigns or methods of spin-doctoring and political PR, and their impact on media behavior, political process and to the general public, as well as in a historical perspective in the context of the changes in this relationship. Last but not least, the explanation will focus on the use of Web 2.0 and new media in current political communication and the risks associated with it.
Knowledge: prevailing current phenomena such as permanent campaigns, negative campaigns or methods of spin-doctoring and political PR, and their impact on media behavior, the political process and the general public. Skills: active participation in professional discussion - writing critical professional essays
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Prerequisites
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None
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Assessment methods and criteria
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unspecified
Relevant activity and fulfillment of partial tasks within seminars. Elaboration of 2 critical / polemical professional essays on assigned professional texts (in the range of 2 to 3 NS).
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Recommended literature
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CABADA, L., CHARVÁT, J. a STULÍK, O. Současná komparativní politologie: klíčové koncepty.. Plzeň: Aleš Čeněk, 2015. ISBN 978-80-738-0577-7.
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Jirák, J., Köpplová, B.:. Masová média. Portál. Praha, 2009.
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Křeček, J. Politická komunikace. Praha: GRADA.
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Lebedová, E. Voliči, strany a negativní kampaň. Praha, 2013. ISBN 978-80-7419-158-9.
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LEES-MARSHMENT, Jennifer, CONLEY, Brian, ELDER, Edward, PETTITT, Robint, RAYNAULD, Vincent, TURCOTTE, André. Political marketing. Londýn, 2019. ISBN 9780815353225.
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McNair. Introduction to politcal Communication.
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THOMPSON, J., B. Média a modernita. Praha: Karolinum, 2004.
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