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Lecturer(s)
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Charvát Jan, Mgr. Ph.D., M.A.
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Course content
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1. Approaches to the definition of political communication, the main actors of political communication. 2. Transformation of the media environment and socio-economic and political factors in the development of political communication. 3. Mediatization of politics. 4. Changes in political communication and political campaigns over time. 5. Permanent campaigns and campaign personalization. 6. Negative political advertising, political scandals. 7. Thesis about video/media malaise and its critique. 8. Professionalization of campaigns, spin-doctoring and political PR. 9. Political marketing and its basic techniques. 10. Typology of political parties according to Lees-Marshment and its critique. 11. Social media, web 2.0 and political campaigns. 12. Americanization of campaigns? 13. Critique of the role of the media in political communication (Habermas, mediocracy, Chomsky, McChesney).
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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The course focuses on the basic presentation of political communication, political campaigning and political marketing, both in the historical and theoretical perspective, and the prevailing current phenomena, such as permanent campaigning, negative campaigning, or spin-doctoring and political PR, and their implications for the political process and the wider public. Last but not least, the discussion will focus on the use of Web 2.0 and new media in the most recent political communication.
The student will gain orientation in the environment of political communication and political campaigns. The student is able to analyse a professional text. The student will acquire critical thinking. The student will gain the ability to identify manipulative and persuasive behaviour in political communication.
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Prerequisites
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None
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Assessment methods and criteria
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unspecified
To successfully complete the course, it is required to submit a seminar paper in the range of 8 to 10 standard pages and successful completion of the exam.
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Recommended literature
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Cabada, L., Charvát, J., Stulík, O. Současná komparativní politologie: klíčové koncepty. 2015. ISBN 978-80-7380-577-7.
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Křeček, J. Politická komunikace: od Res Publica po Public Relations. Praha, 2013.
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Lees- Marshment, J. Political Marketing: Principles and Application. London, 2014.
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