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Lecturer(s)
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Charvát Jakub, Mgr. Ph.D.
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Course content
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1. Approaches to the definition of political communication, the main actors of political communication. 2. Transformation of the media environment and socio-economic and political factors in the development of political communication. 3. Mediatization of politics. 4. Changes in political communication and political campaigns over time. 5. Permanent campaigns and campaign personalization. 6. Negative political advertising, political scandals. 7. Thesis about video/media malaise and its critique. 8. Professionalization of campaigns, spin-doctoring and political PR. 9. Political marketing and its basic techniques. 10. Typology of political parties according to Lees-Marshment and its critique. 11. Social media, web 2.0 and political campaigns. 12. Americanization of campaigns? 13. Critique of the role of the media in political communication (Habermas, mediocracy, Chomsky, McChesney).
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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The course focuses on the basic presentation of political communication, political campaigning and political marketing, both in the historical and theoretical perspective, and the prevailing current phenomena, such as permanent campaigning, negative campaigning, or spin-doctoring and political PR, and their implications for the political process and the wider public. Last but not least, the discussion will focus on the use of Web 2.0 and new media in the most recent political communication.
The student will gain orientation in the environment of political communication and political campaigns. The student is able to analyse a professional text. The student will acquire critical thinking. The student will gain the ability to identify manipulative and persuasive behaviour in political communication.
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Prerequisites
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None.
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Assessment methods and criteria
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unspecified
For obtaining the credits it is required to obtain at least 6 points out of 13 possible, which can be obtained as follows: 1) submission of four polemical / critical essays on the given texts (critical interpretation / technical polemics with a text in the range of 2 to 3 NS), for each essay up to 2 points can be obtained; 2) activity at lectures, inter alia verifying fulfillment of reading given texts on individual lectures and orientation in current events in media-political events (max. 5 points); 3) participation in the final colloquium on 03/05/2023.
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Recommended literature
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Cabada, L., Charvát, J., Stulík, O. Současná komparativní politologie: klíčové koncepty. 2015. ISBN 978-80-7380-577-7.
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Eibl, O., Chytilek, R., Matušková, A. Teorie a metody politického marketingu. Brno, 2012. ISBN 978-80-7325-281-6.
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Gregor, M., Vejvodová, P. a kol. Nejlepší kniha o fake news, dezinformacích a manipulacích!!!. Brno, 2018. ISBN 978-80-264-1805-4.
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Jirák, J., Říchová, B. Politická komunikace a média. Praha: Karolinum, 2000.
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Křeček, J. Politická komunikace. Praha: GRADA.
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LEES-MARSHMENT, Jennifer, CONLEY, Brian, ELDER, Edward, PETTITT, Robint, RAYNAULD, Vincent, TURCOTTE, André. Political marketing. Londýn, 2019. ISBN 9780815353225.
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