| Course title | Political communication |
|---|---|
| Course code | KPF/B225 |
| Organizational form of instruction | Seminary |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | unspecified |
| Work placements | unspecified |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
|
- Bacis terms (policy, concept of communication in politology, political communication and its types) - Actors in the process of political communication: elector on the political market and her behavior (theory of elector´s decision-making), strategies of political parties, politician - Public relations in policy - Theory of political campaign - Political campaign and developement of political parties - Political marketing and political campaign - Media as a "guardian of democracy", theory of mass-media and its effect on policy - Agenda-setting: theoretical approaches - Agenda-setting: media agenda, public agenda, political agenda - Lobbing as a strategy of advocacy of group interests
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| Learning activities and teaching methods |
| unspecified, unspecified, unspecified, unspecified, unspecified |
| Learning outcomes |
|
This interdisciplinary course will introduce the theory and praxis of political communication. We will use theoretical approaches developed in politology, sociology, psychoogy and communicative sciences. The aim of the course is to analyse the role of main players of this form of communication - politics, political parties, electors, interest societies and media - in political process.
Student will acquire knowledge of the basics of political communication theory. He will become familiar with the roles of main political communication player. |
| Prerequisites |
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none
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| Assessment methods and criteria |
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unspecified
Atest will be given on grounds of regular and active attendance, a short oral presentation of a selected topic, and an essay. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Social Sciences (Two-Subject Combination) (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Social Sciences (Two-Subject Combination) (A8) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Science (Two-Subject Combination) (A8) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Education | Study plan (Version): Social Sciences (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Science (Two-Subject Combination) (A14) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Social Sciences (Two-Subject Combination) (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Education | Study plan (Version): Social Sciences (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Social Sciences (Two-Subject Combination) (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Social Sciences (Two-Subject Combination) (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Education | Study plan (Version): Social Sciences (A14) | Category: Philosophy, theology | - | Recommended year of study:-, Recommended semester: - |