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Lecturer(s)
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Povolná Pavla, Mgr. Ph.D.
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Course content
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Lecture topics: 1. Introduction to management, health policy, current trends in health care. 2. Health care providers, medical institutions. 3. Management levels. 4. Personality and role of manager in organization / typology, characteristics, authority, characteristics of successful manager /. 5. Managerial activities / Planning and organizing in medical facilities /. 6. Leadership styles, manager's responsibility, health care team. 7. Public Relations as the main tool of communication of medical facilities. 8. The decision-making process in a healthcare facility, the process of control in healthcare. 9. Quality management, processes and principles. 10. Quality management concepts, quality management models in health care, ISO, SAK, EFQM, JCIA. 11. Standardization. 12. Internal audit, external audit. Seminar topics: 1. Strategic management, strategic analysis / SWOT, PEST /, BSC. 2. Specific examples of leadership style and motivation of people in health care. Team roles in health care. 3. Managerial communication - Presentation of results. 4. Preparation of quality management system implementation. Audit planning, quality indicators.
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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This subject is focused on acquiring basic theoretical knowledge concerning management with regard to the possibility of application in health care. The aim of the course is to teach basic managerial methods and techniques of decision making in management, organization and leadership.
Expertise: The student demonstrates knowledge in terms of management, personality of manager, characteristics of organizational culture and is well informed in techniques used eg for organizational structure change. It demonstrates knowledge of managerial roles at individual management levels and is able to determine the prevailing type of management and managerial activities. The student knows the techniques used in problem solving and managerial decision making. The student knows the basic characteristics of the management cycle and managerial roles and processes. Professional skills: The student is able to choose a suitable organizational structure in relation to a certain type of institution and to occupy individual positions with suitable staff. He / she can identify existing organizational culture and actively participate in influencing and eventual change. In the area of human resources, they can describe the basic principles of leadership, including the adaptation process of employees, can create job descriptions with a focus on ensuring the care of individual non-medical healthcare workers in relation to legal standards. He is able to write down the shift plan.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
80% attendance in seminars, aktivity in seminars, seminar work, oral exam
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Recommended literature
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BOROVSKÝ, J. SMOLKOVÁ E. Marketing ve zdravotnictví. 2., přeprac. vyd., Praha: České vysoké učení technické, 2013, ISBN 978-80-01-05413-0.
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EXNER, L. Strategický marketing zdravotnických zařízení. 1. vyd. Praha: Professional Publishing, 2005. ISBN 8086419738.
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GLADKIJ, I. Management ve zdravotnictví. 1. vydání. Brno: Computer Press, 2003, ISBN 80-7226-996-8.
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HEKELOVÁ, Z. Manažerské znalosti a dovednosti pro sestry. 1. vydání. Praha: Havlíčkův Brod, 2012, ISBN 978-80-247-4032-4.
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KOTLER, P., KELLER, K. L. Marketing management. 14 vydání. Praha: Grada Publishing, 2013. ISBN 978-80-247-4150-5.
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PLEVOVÁ, I., et al. Management v ošetřovatelství. Praha: Grada Publishing, 1. vyd., 2012, ISBN 978-80-247-3871-0.
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STAŇKOVÁ, P. Marketingové řízení nemocnic. Žilina, 2013. ISBN 978-80-89401-64-2.
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ŠEDIVÝ, M., MEDÍKOVÁ, O. Public relations, fundraising a lobbing: pro neziskové organizace, 1. vydání. Praha: Grada Publishing, 2012, ISBN 978-80-247-4040-9.
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VEBER, J. a kol. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2. vydání, 2009, IBN 978-80-7261-274-1.
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