| Course title | Marketing |
|---|---|
| Course code | KMA/MARK |
| Organizational form of instruction | Seminary |
| Level of course | Bachelor |
| Year of study | 2 |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
| Prerequisites |
|
unspecified
|
| Assessment methods and criteria |
|
unspecified
A condition for obtaining credit is active participation in the exercises and preparation and defence of the semester project. 1. Active participation in the exercises Students complete and submit the assignments given in the exercise - submission of assignments to Moodle. Maximum points 20 points (max. 2 on each exercise) Minimum points from activities on the exercise is 10 2. Semester project - elaboration and presentation (max. 60 points, min. 30) 3. Attendance (min. 75%) 20 points |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|