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Lecturer(s)
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Ivanov Nikola, MgA. BcA. Ph.D.
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Čechmánková Veronika, MgA.
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Course content
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These informations are in the annotation of the course
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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Teaching in the studio is based on awareness of social relevance of advertising. On the chance to shape the society lifestyle by means of cultivated work freed from banality, and thus to aim at educating independent creative workers who are ready and willing to project their own artistic style into custom work. While the system of practical exercises leads the student to explore creative possibilities of all mutations of recording technology from the pinhole camera to a sophisticated studio digital device from the technical point of view, in terms of content, task assignment is usually focused much more broadly than in previous years. Attention is paid to the student's creation and awareness of how important it is to find the link between reality and the relation of the content aspect. This also corresponds to the time allocation for tutoring, where matters of expressing ideas currently significantly prevail. By developing creative, analytical, and critical abilities, as well as practical skills, the Studio management aims at preparing the graduate for a career of an independently creating professional, an executive of a communications or advertising agency, a photo editor of a publishing house and editorship, or an art coordinator in public service bodies. The assigned tasks respect the relevance of the social impact of advertising and mass medial creation generally, as well as of the independent artistic activities, and therefore focus on the students' ability to formulate an innovative, though generally understandable visual message positively shaping the life and namely the culture of current society. It is not possible to exactly define themes (syllabus) of teaching per weeks (blocks) of courses, as this is a type of teaching specific for art colleges. This subject has a form of studio teaching, which is very flexible and tries to address individual needs of students, both in the field of theory and of practical realization of the resulting product-artifact. This means that during the entire semester unique current topics (theoretical, technological) are solved according to how the gradual realization of individual projects develops depending on specific assignments. Therefore, the topics being solved cannot be strictly defined in advance, as they gradually crystallize during the semester.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
1. Fulfilling partial tasks and assignments throughout the semester 2. Active participation in the Studio tutoring
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Recommended literature
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BALDWIN, Gordon. Looking at Photographs, a Guide to Technical Terms. J. P. Getty Museum, Malibu, 2009.
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Barthes, Roland. Světlá komora. Archa, Bratislava, 1994. ISBN 80-86603-28-8.
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Barthes, Roland. The Responsibility of Forms. University of California Press, Berkeley and Los Angeles, 1991.
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Batchen, G. Obraz a diseminace. Za novou historii pro fotografii. AMU Praha, 2017.
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BOURRIAUD, N. Postprodukce. Praha: Tranzit, 2004. ISBN 80-903452-0-4.
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Císař, Karel (ed.). Co je to fotografie?. Hermann & synové, Praha, 2004.
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Dvořák, T. Fotografie, socha, objekt. AMU, 2017.
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FLORIDI, Luciano. Čtvrtá revoluce. Jak infosféra mění tvář lidské reality.. Karolinum, 2019.
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FLUSSER, Vilém. Za filosofii fotografie. Fra, Praha, 2013. ISBN 978-80-86603-79-7.
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Mirzoeff, N. Úvod do vizuální kultury. Praha: Academia, 2012.
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Navas, E. Art, Media Design, and Postproduction. Open Gidelines on Appropriation and Remix. Routledge, 2018.
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Sontagová, S. O fotografii. Paseka, 2002.
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Wells, Liz. Photography: A Critical Introduction.. Taylor and Francis, 2015.
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