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Lecturer(s)
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Charvátová Denisa, Mgr. Ph.D.
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Course content
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1. Introductory lesson, introduction to the topic, setting the terms of the attestation 2. Changes in the media 3. Media effects - terminological concept 4. Media effects - methodological approach 5. Media effects 6. The phases of media effects research 7. Powerful effects 8. Limited effects 9. Return of powerful effects 10. Negotiated media influence 11. Media influence as a problem 12. Typology of media effects and examples 13. Final colloquium
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified, unspecified
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Learning outcomes
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The goal of the subject Media Analysis is insight into the possibilities of mass media and media content research. The presentation will be devoted to methodological procedures and the most widespread possibilities of analysis of media, media contents and audiences. The subject will focus on familiarizing the work with research methods and their subsequent application in one?s own research.
The student will become familiar with the issue of media research. They will learn to use methodological procedures in their work. Student will be able to understand individual research areas of the media process.
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Prerequisites
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None
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Assessment methods and criteria
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unspecified
The following are required for successful completion of the course 1) Completion of an assignment which will be assessed on: a) Adherence to the indicative time limit; b) Method of presentation; c) handout (submitted electronically); d) Sources; e) preparation for discussion. Total up to 10 points (minimum 6 points required to pass the mid-term). 2) Active participation in discussions (passive physical presence does not earn activity points): 5 to 7 points possible (minimum of 2 points required to pass the course). 3) Successful completion of the mid-term exam: Up to 10 points possible (minimum of 6 points required to pass). A minimum of 14 points is required to pass the course overall, with the published minimum for each section.
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Recommended literature
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Barthes, R. Mytologie, Dokořán, 2004 Praha. 2004. ISBN 80-86569-73-X.
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DISMAN, M. Jak se vyrábí sociologická znalost.Praha: Karolinum,1993.. Praha: UK - nakl. Karolinum., 2000. ISBN 80-246-0139-7.
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HENDL, J. Úvod do kvalitativního výzkumu.. Praha: Karolinum, 1999.
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Sedláková, R. Výzkum médií. Nejužívanější metody a techniky. Praha: Grada.
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Schulz, W. Anylýza obsahu mediálních sdělení. Karolinum, 2005.
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Trampota, T., Vojtěchovská, M. Metody výzkumu médií. Praha: Portál, 2010. ISBN 978-80-262-0260-8.
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