| Course title | Advertising Communication |
|---|---|
| Course code | KFHS/KB694 |
| Organizational form of instruction | Lecture |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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unspecified
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The subject Media communication and advertising is focused on insight into the field of advertising messages. the interpretation will therefore first be devoted to the history and development of advertising, following the development of individual media. Subsequently, the course introduces students to the role of advertising in society, its regulation, ethics and social responsibility. The space will also be available to prominent figures in advertising and the Czech advertising footprint.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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