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Lecturer(s)
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Charvátová Denisa, Mgr. Ph.D.
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Course content
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1. Introductory lesson, introduction to the topic, setting the terms of the attestation 2. Changes in the media 3. Media effects - terminological concept 4. Media effects - methodological approach 5. Media effects 6. The phases of media effects research 7. Powerful effects 8. Limited effects 9. Return of powerful effects 10. Negotiated media influence 11. Media influence as a problem 12. Typology of media effects and examples 13. Final colloquium
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The goal the subject Media Analysis is insight into the possibilities of mass media and media content reseach. The presentation will be devoted to methodological procedures and the most widespread possibilities of analysis of media, media contents and audiences.The subject will focus on familiarizing the work with research methods and their subsequent application in one?s own research.
The student will become familiar with the issue of media research. They will learn to use methodological procedures in their work. Student will be able to understand individual research areas of the media process.
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Prerequisites
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none
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Assessment methods and criteria
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unspecified
The following are required for successful completion of the course 1) Completion of an assignment which will be assessed on: a) Adherence to the indicative time limit; b) Method of presentation; c) handout (submitted electronically); d) Sources; e) preparation for discussion. Total up to 10 marks (minimum of 6 marks required to pass the interim examination). 2) Active participation in the discussion; 3) Successful completion of examination: A total of up to 10 points can be achieved in the test (a minimum of 6 points is required to pass the test). A minimum of 12 points is required to pass the course overall, with a published minimum in each area.
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Recommended literature
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Disman, M. Jak se vyrábí sociologická znalost. Praha: Karolinum. 1993. 1993.
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Trampota, T., Vojtěchovská, M. Metody výzkumu médií. Praha: Portál, 2010. ISBN 978-80-262-0260-8.
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