| Course title | Media communication and advertising |
|---|---|
| Course code | KFHS/B400 |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Bachelor |
| Year of study | 2 |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
1. The role of advertising in society 2. Principles of advertising 3. Evaluation of advertising effectiveness 4. Advertising and radio 5. Advertising and film 6. Advertising and television 7. Advertising and the Internet 8. Color perception and the method of six hats 9. Regulation of advertising 10. Ethics and social responsibility of advertising 11. Advertising before 1989 in Czechoslovakia 12. Prominent figures in advertising: George Gallup, David Ogilvy, Oliviero Toscani 13. Success of Czech advertising: Baťa, Brussels Expo 58
|
| Learning activities and teaching methods |
| unspecified, unspecified, unspecified, unspecified, unspecified |
| Learning outcomes |
|
The subject Media communication and advertising is focused on insight into the field of advertising messages. the interpretation will therefore first be devoted to the history and development of advertising, following the development of individual media. Subsequently, the course introduces students to the role of advertising in society, its regulation, ethics and social responsibility. The space will also be available to prominent figures in advertising and the Czech advertising footprint.
The student will learn about the role of advertising in society. He will be able to understand the issues of advertising regulation, ethics and social responsibility of advertising. The student is familiar with the development of advertising. |
| Prerequisites |
|
none
|
| Assessment methods and criteria |
|
unspecified
The following are required for successful completion of the course: 1) Presentation Evaluated here are: - Complying with the time limit; - How to present; - Handout; - Resources; - Preparation for discussion. A total of up to 10 points can be achieved (a minimum of 6 points is required to pass the course). 2) Active participation in discussions Up to 6 points can be achieved (a minimum of 2 points is required to pass the course). 3) A seminar thesis of 4 - 6 pages. The condition is to respect all the requirements of a professional text. Possibility to get up to 4 points. The code owill be communicated at the first meeting. The deadline for submitting topics is 1 March 2024. The deadline for submitting seminar papers is 15 May 2024. A minimum of 12 points is required to pass the course overall, with an announced minimum in each topic. This is the maximum number of points that can be obtained => the number of points awarded depends on the quality of the work. The deadlines are obligatory and cannot be exceeded. |
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|