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Lecturer(s)
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Course content
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1) Introduction. 2) Basic concepts I. Media, extension, content, form, communication, technology. 3) Basic concepts II. Masmedia, mass society. 4) Basic concepts III. Hypermedia, mediality, new media. 5) Basic concepts IV. Cyberspace, virtuality and reality. 6) History of media I. Picture, sound, sign, ritual, artefact. 7) History of media II. From word to scritpture. 8) History of media III. From typography to electric media. 9) History of media IV. From electric to digital media 10) Functions and contexts I. Media and social systém. 11) Functions and contexts II. Media and politics. 12) Functions and contexts III. Media and personality. 13) Functions and contexts IV. Media and ethics 14) Discussion.
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The aim of the course is to get acquainted with the basic concepts and problems of theoretical analysis and critical approach to the media. In the course we will focus on three basic areas: 1) basic concepts of media theory; 2) media history; 3) functions and contexts. We will get acquainted with the traditional analysis of the media, which is focused on content and based on the communication model (transmitter-message-audience), and with the basics of advanced thinking about the media, which is based on the concept of the medium as a message (medium is message). We will analyze the relationship between media and the formation of human culture in general and consider the role of different types of media in different periods of human history. We will focus on the problem of social, political, economic and cultural functions of the media.
Students will understand basic concepts, history and functions of media. They will be able to interpret and write scholarly text in the field. They will understand relation between media and culture.
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Prerequisites
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None
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Assessment methods and criteria
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unspecified
Regular work in class: preparation and text analysis, collective discussion, writing essay
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Recommended literature
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Jirák, Koplová. Masová média. Praha: Portál, 2015. ISBN 978-80-7367-466-3.
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Luhmann, N. Realita masmédií. Praha: Academia, 2014. ISBN 978-80-200-2333-9.
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Manovich, L. Jazyk nových médií. Praha: Karolinum, 2018. ISBN 978-80-246-2961-2.
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McLuhan, M. Jak rozumět médiím? Extenze člověka. Praha: Odeon, 1991. ISBN 80-207-0296-2.
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