The aim of the professional practice is to broaden knowledge, to verify one's own professional knowledge and skills directly in the work process. The focus of the professional practice is optional, and is based on consultation and subsequent agreement between the student and the studio manager. The choice of focus should be beneficial for the professional and artistic growth of individual students. Practices in photography studios, studios, advertising and marketing agencies, publishing houses, museums, galleries and other cultural institutions, etc. (according to the focus of a particular studio) are recommended. In practice, the student verifies his / her existing knowledge and expands his / her skills in an institution or business environment that focuses on current audiovisual formats for digital image and sound processing. He is able and ready to respond to assignments from both the artistic and commercial character. He / she is able to communicate a wide problem of realization of the work with a potential client. On the basis of the client's requirements, he / she is able to evaluate and process the documents and the economic balance sheet. They are able to work together in a wider team of co-authors who participate more demanding projects. He / she can present and evaluate his / her knowledge in practice in studio work.
- the student can use their previous knowledge and skills in practice - they are able to utilize their creative and original thinking and apply it on a specific assignment - they are able to work responsibly and systematically on assigned tasks in the particular institution - they are able to work in a broader team with respect, but still apply their individual abilities as part of the team cooperation - they can communicate with superiors and clients well, and can present their concept to them comprehensibly - they can utilize their experience from the practical professional training in their future professional work
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