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Lecturer(s)
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Měsíček Libor, Ing. Ph.D.
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Course content
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1. Network mapping history 2. Concepts of social network analysis (node, link, metrics and so-called social networks) 3. Methods for obtaining and analyzing data 4. Graphic network representation and social network metrics 5. SW tools for network analysis 6. Professional social networks 7. Social networks in the enterprise 8. Company on social network 9. Crowdsourcing / Croudfunding 10. Travel 2.0 11. Wikipedia 12. Time management tools and teams 13. Recapitulation
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Learning activities and teaching methods
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unspecified, unspecified, unspecified, unspecified
- unspecified
- 26 hours per semester
- unspecified
- 26 hours per semester
- unspecified
- 26 hours per semester
- unspecified
- 26 hours per semester
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Learning outcomes
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The aim of the course is to provide students with an overview of the possibilities of using methods of social network analysis in company practice, available tools and practical contribution to improve the functioning of the company, customer relations, sales of products and services.
Upon successful completion of this course, students will be able to evaluate social networking maps, use social networking modeling tools, use social networks to effectively communicate with customers.
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Prerequisites
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None.
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Assessment methods and criteria
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unspecified
Elaboration of a seminar paper dealing with the analysis of a selected company with a minimum of 5 pages and its presentation (max. 30 points). Passing the combined exam (max. 70 points). Course grade will be awarded according to the total score in the range of 0-100 points based on the following grading scale: 90-100: Excellent (1) 75-89: Very good (2) 60-74: Good (3) 0-59: Fail (4)
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Recommended literature
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Scott, D. he New Rules of Marketing and PR. New Jersey, 2015. ISBN 978-1119070481.
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Scott, J. Social network analysis. London, 2013. ISBN 978-1446209042.
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Yang, s. Keller, F., Zheng, L. Social Network Analysis: Methods and Examples. SAGE Publication, 2016. ISBN 978-1483325217.
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