JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
Study programmes & Course catalogue
for academic year 2025/2026
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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Course: History and theory of graphic design III

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Course title History and theory of graphic design III
Course code KDT/FU075
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 4
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Sýkorová Lenka, doc. Mgr. Ph.D.
Course content
1. Conceptual graphic design. Between art and design. 2. The Designer as Author. Michel Rock. 3. The Underground Mainstream. Steven Heller. 4. School of Visual Arts, New York, Royal College of Art, London. Strategies of prestigious schools in the field of graphic design education. 5. Drawing as a tool of nonverbal communication. The power of visual gesture in today's society. 6. Devaluation of graphic design against the background of accelerationism. New challenges of graphic design in the age of instagram art, image generation - generation Z and ubiquitous visual smog. 7. Responsibility of graphic designer. 8. Poster creation. World Poster Shows - Biennials, Triennials, etc. and their future. 9.-11. Case studies of contemporary world and Czech graphic design. 12.-13. Graphic design and contemporary art. Postinternet. Accelerationism. Sustainability.

Learning activities and teaching methods
unspecified, unspecified
Learning outcomes
The course introduces students to the development of contemporary graphic design with references to its historical development during the 20th century and the beginning of the 21st century. Emphasis is placed on current design trends in the form of selected case studies. It points to graphic design with overlaps into the free art of conceptual design, to the responsibility of the designer or to tradition with reference to the uniqueness of national identity against the background of globalization. The course aims to open up questions about contemporary graphic design, which surrounds us every day, but also determines our aesthetic priorities. This raises questions about visual pollution.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
Prerequisites
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.

Assessment methods and criteria
unspecified
1. Fulfililing partial tasks and assignments throughtout the semestr 2. Active participation in the Studio tutoring
Recommended literature
  • Armstrong, Helen (Ed.). Graphic Design Theory: Readings from the Field. Princeton Architectural Press, New York, 2009.
  • BOSÁK, Petr; JANSA, Robert (ed.). PROTO: grafický design a současné umění. Tranzit, UMPRUM, Praha, 2013.
  • BREYER, Johanes; HARB, Fabian, CELIZNA, Tomáš; MACHÁČEK, Adam; PEŠKO, Radim. 26. mezinárodní bienále grafického designu: Grafický design, vzdělávání a školy. Mezinárodní bienále grafického designu, Brno, 2012.
  • Císař, Karel. Abeceda věcí: Poznámky k modernímu a současnému umění. VŠUP, 2014.
  • Graphic Design in the White Cube. Grafický design v bílé krychli. Moravská galerie, Brno.
  • Hollis, Richard. Stručná historie grafického designu. Rubato, Praha, 2014.
  • JANOŠČÍK, Václav (ed.). Objekt. Kvalitář, s. r. o. Praha, 2015.
  • LEWIS, Angharad. Graphic design for art, fashion, film, architecture, photography, product design & everything in between. Prestel, Munich London New York, 2018.
  • MIRZOEFF, Nicholas. Jak vidět svět. ArtMap, Praha, 2018.
  • POSPISZYL, Tomáš. Asociativní dějepis umění. Tranzit, Praha, 2014.
  • POTTER, Norman. Kdo je designér?. UMPRUM, Praha, 2018.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM, date of update: 01.12.2025 23:50. Data created for academic year 2025/2026