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Lecturer(s)
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Vartecká Anna, doc. Mgr. Ph.D.
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Course content
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1. The Helvetica script - a mirror of aesthetic, formal, socio-cultural changes taking place in the Euro-American context in the second half of the 20th century. 2. Italy and Milan style. Germany and Ulm School of Design (1953-1968). 3. Alternatives of post-war modernity questioning the universalism of international modernity. Continuous currents on the interwar avant-garde, national historical traditions, local specifics and forms of low culture: Japan and the integration of national traditions; Polish cultural poster, USA, pop art and radical psychedelic stylization. 4. Postmodernism and the advent of electronic technologies in Europe (70s-80s of the 20th century). Revision of the civilization concept of modernism. The designer ceases to be a mediator of information, he becomes its own source. 5. Anarchy of graphic design in Switzerland, W. Weingart, and the emergence of the so-called California New Wave in the USA. 6. French Atelier Populaire and Grapus and anti-government, politically left-wing graphic interventions. 7. Confrontation of the English underground and punk subculture with the "good taste" of consumer society through graphic design. Graphic design and music. 8. Postmodernism and the advent of electronic technologies in the USA (70s-90s of the 20th century). California New Wave and visual noise. Digital technology and new visual literacy. 9. Graphic design and visual art of the 1980s: Barbara Kruger and critical reflection on stereotypes of mass visual culture. 10. Gender and graphic design. The female body as a medium and the subject of an advertising message, the connection of the female body with the social and media construction of gender; power dimension of the view. 11. New millennium. Graphic design postmodernization processes; Post-design era and Studio Pentagram; Dutch Postmodern Modernism, Studio Dumbar and Total Design; Manifest First Things First.
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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A series of lectures in which students get acquainted with key moments, personalities and works of modern and postmodern graphic design of the second half of the 20th century. He subjects the selected works to critical analysis and pays attention to the question of the modern position of the designer as an autonomous, and therefore socially responsible, or committed author of his own creative concept. Lectures are designed with overlaps in the field of film, advertising, poster, book, but also free visual art. A separate unit consists of lectures focused on the trajectory of development and gradual implementation of computer technologies into design and user operation and on the positive and negative consequences of this development.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
1. Fulfililing partial tasks and assignments throughtout the semestr 2. Active participation in the Studio tutoring
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Recommended literature
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BRODY, David; CLARK, Hazel. Design Studies:A Reader. Bloomsbury Publishing PLC, 2009.
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Hollis, Richard. Stručná historie grafického designu. Rubato, Praha, 2014.
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Kolesár, Zdeno. Kapitoly z dejín grafického dizajnu. Bratislava: Slovenské centrum dizajnu, 2006..
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Meggs, P. A History of Graphic Design. John Wiley & Sons, New York, 1998.
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PACHMANOVÁ, Martina (ed.). Design: aktualita, nebo věčnost?. VŠUP Praha, 2005. ISBN 8086863050.
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