|
Lecturer(s)
|
-
Polanecký Jaroslav, PhDr. Ph.D.
|
|
Course content
|
1. Basic characteristics of the field of graphic design. Principles of serial dissemination of visual information. Character, matrix, medium. Perception and visual competence of the recipients of the characters. Specifics of graphic design. 2. The beginnings of graphic expression and the development of sign systems in the Neolithic and Eneolithic. Origin of the font. Elam, Mesopotamia, Egypt, Aegean Region, Palestine, Anatolia, Mohenjo Daro. The beginnings of printing in antiquity. 3. Development of graphic printing in ancient China from the 1st century. Artistic and technological contribution of Chinese culture. Terry. The invention of paper and woodcut. The oldest printed books in China (9th century). Discovery of moving letter printing. Korea, Japan. 4. Ancient Greece and Rome. Contribution of antiquity in the field of development of graphic characters and fonts (alphabet, Latin). The origin of the hardcover book in ancient Rome. The influence of Christianity. Teutons and antiquity. 5. Insular culture (Ireland, Britain) and its influence on the European continent after the end of the Western Roman Empire. Byzantine Empire. Carolingian culture. Manuscripts. Font development. Islamic culture and its role in the transfer of Asian technologies. 6. European Middle Ages. Font development. Synthesis of insular and byzantine visual culture. The oldest European prints before the beginning of book printing (14th and 15th centuries). Woodcut and other graphic techniques. Origin of music recording. Heraldry. 7. Pioneers of European book printing in the 15th century. Gutenberg and his contemporaries. Dynamic development of the second half of the press 15th century. 8. The fundamental contribution of the Renaissance culture to the development of the print media in Europe. Renaissance book culture, development of typography. Manutius, Jenson, De Spira, Garamond, Melantrich. Graphic art of the High Renaissance. Dürer, Holbein. 9. Baroque typography and book culture of the 17th and 18th centuries. The Golden Age of French Typography (Louis XIV). Dutch graphic art (Rembrandt). Technical innovations in the field of art graphics (engraving, etching). 10. Graphic design of the end of the 18th century. English Classicism (Caslon, Baskerville). New forms of graphic information influenced by science (graphs, maps, diagrams using mathematical logics and abstractions). Discovery of lithography (Senefelder). 11. The technical revolution of the 19th century and its fundamental influence on the quantitative dissemination of printed media of all kinds. Lithography, chromolithography. Rotary printing. Linotype. Invention of photography and photolithography. Screen printing. Photo. 12. Influence of impressionism and post-impressionism. Poster and magazine not only as bearers of verbal information, but above all as a platform for progressive visual communication and lifestyle. End of the 19th century. Art Nouveau and new visual forms. 13. The turn of the 19th and 20th centuries. High Art Nouveau and geometric modernism. Corporate identity of companies and media, catalogs and commercial graphics. Comics. Professional magazines. Vocational education. Avant-garde artistic trends of the early 20th century.
|
|
Learning activities and teaching methods
|
|
unspecified
|
|
Learning outcomes
|
The course is focused on explaining the specifics of graphic design and its place in visual and material culture in a historical context. The content of the artistic-historical component of the subject is roughly limited in time from the beginnings of graphic expression to the turn of the 19th and 20th centuries and will provide an overview of the development of the phenomenon of graphic arts associated with the development of graphic techniques, the issue of the origin and development of visual systems and semantic and psychological aspects of graphic design.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
|
|
Prerequisites
|
Successful completion of the previous study
|
|
Assessment methods and criteria
|
unspecified
1. Fulfililing partial tasks and assignments throughtout the semestr 2. Active participation in the Studio tutoring
|
|
Recommended literature
|
-
Hollis, R. Stručná historie grafického designu. Praha, 2015.
-
KOLESÁR, Zdeno. Kapitoly z dejín grafického dizajnu. Slovenské centrum dizajnu, Bratislava, 2006. ISBN 80-968658-5-4.
-
MEGGS, Philip; PURVIS, Alston. Meggs´ History of Graphic Design. John Wiley and Sons, New Jersey, 2016. ISBN 978-1-119-13623-1.
|