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Lecturer(s)
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Machová Adéla, MgA. Ph.D.
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Kadlecová Gabriela, Mgr.
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Course content
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1. Contracts in the practice of visual art - general requirements of a contract, contract for work, purchase contract, license agreement. 2. Author activities as business. 3. Legal limits of author creation - possibilities of using works of authorship by other authors in a person's own work, protection of personality, etc. 4. Copyright enforcement - civil, criminal and administrative levels. 5. Current copyright issues - current trends and challenges in copyright. 6. Art management and organizational structures - environment and organizational systems, cultural mission, organizational structures and their division, the need for analysis and research of the scope of impact. 7. Styles of leadership and management - authoritative, democratic, liberal, laissez-faire, situational leadership, management by exception, motivational aspects within people leadership, goal-based management and change management, use of ongoing analyses in managerial leadership. 8. Financial management - resources, budgets, cash flow, the basics of economic thinking. 9. Basics of marketing for managers - art marketing environment, types of markets, marketing concepts, marketing products, customers. 10. Marketing strategies - marketing tools (product, price, communication, availability and other variations), marketing communication; marketing plan for small organizations, basics of online marketing - web and its content. 11. Basics of online marketing as a supporting promotional tool for artistic and cultural projects - social networks.
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The lectures deal with legal issues related to author creation, especially with regard to the practice of students as potential authors or pedagogical staff in the field of visual art. Awareness of the legal aspects of artistic creation, especially in relation to visual art, is developed on examples of good practice. The second part of the tutorial cycle is devoted to managerial aspects in artistic work, where students are introduced to organizational systems in the cultural environment, their structures and forms of management. They acquire the basics of financial management and the marketing minimum, and especially, they get acquainted with terminology of art marketing and learn to develop a marketing plan.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
Attendance
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Recommended literature
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DOLEŽAL, Jan. Projektový management: komplexně, prakticky a podle světových standardů. Grada, Praha, 2016.
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FERRARO, Jack. Project Management for Non-Project Managers. Amacom, New York, 2012.
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GEORGE, Adrian. The Curator´s Handbook: Museum, Commercial Galleries, Independent Spaces. Thames & Hudson, London, 2015.
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HOLCOVÁ, Irena. Autorský zákon a přepisy související (včetně mezinárodních smluv a evropských předpisů). Wolters Kluwer, Praha, 2019.
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CHALOUPKOVÁ, Helena. Autorský zákon: komentář. C. H. Beck, Praha, 2017.
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JANKŮ, Martin. Základy práva pro posluchače neprávnických fakult. Praha, 2016.
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SMOLÍKOVÁ, Marta. Management umění. Praha: Vysoká škola uměleckoprůmyslová, 2008. ISBN 978-80-86863-24-5.
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ŠULEŘ, Oldřich. 100 klíčových manažerských technik komunikování, vedení lidí, rozhodování a organizování. Computer press, Brno, 2009.
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