JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
Study programmes & Course catalogue
for academic year 2025/2026
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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Course: Graphic design in public space II

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Course title Graphic design in public space II
Course code KDT/FU046
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study 3
Semester Summer
Number of ECTS credits 1
Language of instruction Czech
Status of course Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Pavlíček Tomáš, doc. PhDr. Ph.D.
  • Sýkorová Lenka, doc. Mgr. Ph.D.
Course content
1. Virtual public space and graphic design. Giving specific examples. 2. Visual smog. Visual cultivation of society. Visual culture. 3. Information design. Infographics. 4. Orientation system in the metro or at the airport. There is power in simplicity. How to do it. Case study from history. Jiří Rathouský - the Prague metro and the Metronome font and the use of the orientation system on the territory of the Horní Roztyl and Kunratice housing estates in Prague. 5. Case study from history. Ladislav Sutnar in the USA, founder of modern visual communication. Defining corporate visual style. Then Benno Wissing. Orientation system at Schiphol Airport in Amsterdam. 6. Human-centered design / User-generated design. Design for social change. 7. Critical design and the concept of critical practice. 8. Speculative design - new approaches in design. 9. Metahaven - research by design. 10. Current events and presentations of contemporary graphic design. Revision of the definition of contemporary graphic design. 11. Exercises / workshops / student presentations.

Learning activities and teaching methods
unspecified, unspecified
Learning outcomes
Graphic design surrounds us in public space at every step. Students will become more deeply acquainted with terms such as information design, unified visual style, orientation system, critical and speculative design, motion design, namely against the background of the changes that have taken place in recent decades in the field of visual communication and the study of visual culture. The course aims to deepen the understanding of the field beyond the solution of common design practice. In addition to the teacher's lectures, students are significantly involved in discussions in exercises and workshop activities on currently selected topics.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
Prerequisites
Successful completion of the previous study

Assessment methods and criteria
unspecified
Attendance
Recommended literature
  • Bosák, P.; Bosák, P.; Císař, K. (eds.). PROTO Grafický design a současné umění. VŠUP Praha, 2013.
  • DUNE, Anthony; RABY, Fiona. Speculative Everything. Design, Fiction and Social Dreaming. The MIT Press Book, Massachusetts, 2013.
  • Hollis, Richard. Stručná historie grafického designu. Rubato, Praha, 2014.
  • CHARVÁT, Jan. Metrovize. BIGGBOSS, PRAHA, 2019.
  • JANÁKOVÁ, Iva. Ladislav Sutnar: Praha - New York - design in action. Uměleckoprůmyslové muzeum; Argo, Praha, 2003.
  • JAROŠ, Richard; PAUKNEROVÁ, Pavla (eds.). Nejen kruhy. Vizuální přístupy v zobrazování dat a informací. UMPRUM, Praha, 2017.
  • MIRZOEFF, Nicholas. Jak vidět svět. ArtMap, Praha, 2018.
  • ROCK, Michael. Multiple Signatures: On Designers, Authors, Readers and Users. Rizzoli International Publications, New York, 2013.
  • STURKEN, Marita; CARTWRIGHT, Lisa (ed.). Studia vizuální kultury. Portál, Praha, 2009.
  • SUEDA, Jon (ed.). All possible futures. Bedfort Press, Londýn, 2014.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM, date of update: 01.12.2025 23:50. Data created for academic year 2025/2026