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Lecturer(s)
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Machová Adéla, MgA. Ph.D.
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Vartecká Anna, doc. Mgr. Ph.D.
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Course content
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1. Critical design and social responsibility of the designer. Aesthetics-ethics-politics, design engaged. 2. Politically engaged designer / activist (Adbusters), Interdisciplinary potential of design activities. 3. Postmodern and critical reflection of stereotypes of mass visual culture. 4. Subversions of familiar icons and slogans become part of the new visual language of the 1980s (Barbara Kruger, Victor Burgin, Jenny Holzer). 5. United Colors of Benetton, advertising mostly designed to raise political awareness and detabuate social taboos. 6. Graphic design and gender contexts of the field. 7. Feminism and the avant-garde in the mirror of art history and graphic design. 8. Powerful women or women of power? Visual culture, representation, ideology. 9. Critique of social clichés associated with the ancestral predestination of the 1970s and 1980s. Private is political! Critique of patriarchy as an institution through graphic media. 10. Graphic design as a tool of social critique and critique of media manipulation, de-taboo of sexuality and shaky identity; The concept of queer, transgender. Dialogue between postmodernism and feminism with a focus on issues of subject and gender identity. 11. Girl's war with ideology: classical texts of Anglo-American feminist thinking. Theory of power dimension of view; Ways of seeing.
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The series of lectures and exercises covers a whole range of areas of key issues, which can be described by the relationship of concepts: visual culture, representation and ideology. It is based on the assumption that visual and especially graphic practices are interconnected and controlled by power systems and that visual images are to a large extent the product of specific power subjects that they represent. The subject of this cycle are selected areas of graphic design and visual art from the second half of the 20th century, on which a critical reflection of the depicting stereotypes of mass visual culture can be applied with an emphasis on the construction of gender policy.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
Attendance
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Recommended literature
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BOSÁK, Petr; JANSA, Robert. Proto. Grafický design a současné umění. VŠUP a tranzit.cz Praha, 2013.
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CVIKOVÁ, Jana. Judith Butler - Trampoty s rodom - Feminismus a podrývanie dentity. Aspekt, Bratislava, 2014.
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Hollis, Richard. Stručná historie grafického designu. Rubato, Praha, 2014.
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KAVALÍR, Ondřej. John Berger. Způsoby vidění. Labyrint Praha, 2016.
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Mc Luhan, M. Jak rozumět médiím. Praha: Odeon, 1991.
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OATES-INDRUCHOVÁ, Libora. Dívčí válka s ideologií. Klasické texty angloamerického feministického myšlení. Slon Praha, 1998.
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ORAVCOVÁ, Jana. Mocné ženy alebo ženy moci? Vizuálna kultura, reprezentácia, ideológia. Csy,s.r.o. Selce, 2014.
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Petišková, T. Československý socialistický realismus 1948 - 1958. Praha: Gallery, 2002.
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