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Lecturer(s)
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Vlasák Robert, doc. MgA.
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Janda Jiří Philippe, Ing. arch.
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Course content
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1. Introduction and Inspiration (3D in visual communication, current practical examples) 2. Blender Basics I (Navigation, basic objects, viewport and manipulation) 3. Blender Basics II (Shape modeling, extrusion, simple objects) 4. Materials and Colors (Shader Editor, basic colors, textures, and surfaces) 5. Camera and Composition (Working with camera, shot framing, light and shadow) 6. Rendering and Outputs (Creating static output and short animation) 7. Introduction to AI Tools (Text-to-image, pattern creation, style generation) 8. AI and Design (AI-generated moodboards, layouts, assets for graphic design) 9. Concept Development (Consultation on project topic: packaging, poster, visual, motion output) 10. Project ? Composition Design (Sketch, AI concept + 3D scene layout) 11. Project ? Production I (Independent work, individual support) 12. Project ? Production II (Finalization, rendering, post-production, presentation preparation) 13. Presentation (Presentation of outcomes and reflection on approach and execution)
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The course is focused on introducing students to the open-source 3D software Blender and the fundamentals of using generative artificial intelligence in the field of visual communication. The aim is to expand the visual repertoire of graphic design students by incorporating 3D space, textures, light, and motion, and by connecting these elements with current AI tools that serve both as a source of inspiration and as a means of production. The course emphasizes the practical mastery of core techniques in 3D modeling, shading, composition, and rendering, while also exploring the potential of AI tools such as text-to-image, image-to-3D, or the generation of visual elements. It reflects the current direction of visual design, where the boundaries between graphic design, animation, 3D, and interactive media are increasingly blurred. Course Objectives: To acquire the fundamentals of working in Blender from the perspective of visual communication. To become familiar with generative AI tools as sources of visual inspiration and creative output. To create a visually strong and personal project that merges traditional graphic design with 3D or AI elements.
Understanding of the fundamentals of 3D modeling and rendering for visual communication. Ability to use AI tools as part of the visual creation process. Creation of an original output within the context of contemporary graphic design. Ability to combine traditional and digitally generated elements into a cohesive visual expression.
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Prerequisites
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Successful completion of previous courses focused on digital visual creation.
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Assessment methods and criteria
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unspecified
Active participation in classes and consultations. Regular submission of partial assignments. Development and presentation of an original visual project. Brief reflection on the process in the form of documentation (e.g., PDF or video).
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Recommended literature
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BODEN, Margaret. The Creative Mind: Myths and Mechanisms [online]. 2004.
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BROWNLEE, Jason. A Gentle Introduction to Generative Adversarial Networks (GANs) [online]. 2019.
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GOODFELLOW, Ian; BENGIO, Yoshua a COURVILLE, Aaron. Deep learning. Adaptive computation and machine learning series. Cambridge, MA: MIT press, 2016. ISBN 978-0262035613.
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KOUKOLÍK, František. Nezapomenu!: navždy vděčná vaše inteligence umělá. Praha: Galén, 2024. ISBN 978-80-7492-705-8.
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