Course: Visual communication

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Course title Visual communication
Course code KBO/4240
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
  • Hašek Miroslav, Mgr. Ph.D.
Course content
1. Visual culture. 2. Basic concepts and terminology. 3. Culture and media. 4. Philosophical and sociological contexts. 5. Aesthetics. Ethics. Moral aspects. 6. Advertising and marketing. 7. Possibilities of documentation and presentation. 8. Rules for creating electronic presentation. 9. Graphic design. 10. Propagation. 11. Corporate identity. 12. Management and public relations. 13. Web presentation. 14. Fundrising. Non profit oragnization. Lobbing.

Learning activities and teaching methods
unspecified, unspecified, unspecified
Learning outcomes
This course introduces students to the visual discipline, the aim of the course is to make students acquire basic skills in visual literacy for the analysis and interpretation of the image, in the context of the functioning of visual culture in the contemporary world. The lecture is accompanied by exercises based on image interpretation and practical visual output. Aquiring credit is oral, art output from the seminars and consulted topic are evaluated.
Student will acquire basic competency in visual literacy, has requirements for analysis of visual expression in new media, he can find relations of visual culture in current social conditions.
knowledge of the field on the level of GCSE exam knowledge of disciplines connected to the central domain of study knowledge of appropriate terminology

Assessment methods and criteria
attendance activity presentation test
Recommended literature
  • Adorno, T., W. Estetická teorie. Praha: Panglos, 1997.
  • BYSTŘICKÝ, J., MUCHA, I. K filozofii médií. Praha: Vydavatelství, 2007. ISBN 978-80-86391-23-6.
  • Filipová, M., Rampley, M. Možnosti vizuálních studií. Brno: MU, 2007.
  • Jirák, J., Köpplová, B. Média a společnost. Stručný úvod do studia médií a mediální komunikace. Praha: Portál, 2003.
  • Kesner, L. Média a obraznost. Praha: České sekce Insea, 2000.
  • McLuhan, M. Jak rozumět médiím: extenze člověka. Praha, 1991.
  • McQuail, D. Úvod do teorie masové komunikace. Praha: Portál, 2009.
  • Reifová, I., et al. Slovník mediální komunikace. Praha: Portál, 2004.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Czech Language for Media and Public Sphere (A14) Category: Philological sciences 3 Recommended year of study:3, Recommended semester: Summer