| Course title | Visual communication |
|---|---|
| Course code | KBO/4240 |
| Organizational form of instruction | Lesson |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
|---|
|
| Course content |
|
1. Visual culture. 2. Basic concepts and terminology. 3. Culture and media. 4. Philosophical and sociological contexts. 5. Aesthetics. Ethics. Moral aspects. 6. Advertising and marketing. 7. Possibilities of documentation and presentation. 8. Rules for creating electronic presentation. 9. Graphic design. 10. Propagation. 11. Corporate identity. 12. Management and public relations. 13. Web presentation. 14. Fundrising. Non profit oragnization. Lobbing.
|
| Learning activities and teaching methods |
| unspecified, unspecified, unspecified |
| Learning outcomes |
|
This course introduces students to the visual discipline, the aim of the course is to make students acquire basic skills in visual literacy for the analysis and interpretation of the image, in the context of the functioning of visual culture in the contemporary world. The lecture is accompanied by exercises based on image interpretation and practical visual output. Aquiring credit is oral, art output from the seminars and consulted topic are evaluated.
Student will acquire basic competency in visual literacy, has requirements for analysis of visual expression in new media, he can find relations of visual culture in current social conditions. |
| Prerequisites |
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knowledge of the field on the level of GCSE exam knowledge of disciplines connected to the central domain of study knowledge of appropriate terminology
|
| Assessment methods and criteria |
|
unspecified
attendance activity presentation test |
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Education | Study plan (Version): Czech Language for Media and Public Sphere (A14) | Category: Philological sciences | 3 | Recommended year of study:3, Recommended semester: Summer |