This course leads students to basic orientation in methods of analysis in case of media contents according to selected current media-scientific an sociological theories. Purpose of this course is introducing of these theories and methods and offer students reliable instruments for interpretation of selected media contents. Students formulate questions for searching connections between effectiveness of media and social change, under influence of media on public communication. They speculate over topics: freedom of speaking and censorship, regulation of media, role of reporter, persuation, propaganda. With accent on training of critical analysis and individual interpretation of media contents.
This course leads students to basic orientation in methods of analysis in case of media contents according to selected current media-scientific an sociological theories. Purpose of this course is introducing of these theories and methods and offer students reliable instruments for interpretation of selected media contents. Students formulate questions for searching connections between effectiveness of media and social change, under influence of media on public communication. They speculate over topics: freedom of speaking and censorship, regulation of media, role of reporter, persuation, propaganda. With accent on training of critical analysis and individual interpretation of media contents.
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Boorstin, D. The Image. A guide to pseudo-events in America. New York: Vintage Books, 1992.
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Burton, G., Jirák, J. Úvod do studia médií. Brno: Barrister and Principal, 2001.
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Fairclough, N. Media discourse. London: Arnold, 1995.
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Flusser, V. Za filosofii fotografie. Praha: Hynek, 1994.
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Jirák, J., Říchová, B. Politická komunikace a média. Praha: Karolinum, 2000.
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Lippmann, W. Public Opinion. New York: Free Press Paperbacks, 1997.
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Mcquail, D. Úvod do teorie masové komunikace.. Praha: Portál, 1999.
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Meyrowirz, J. Všude a nikde. Vliv elektronických médií na sociální chování. Praha: Karolinum, 2006.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portál, 2004.
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Schulz, W., Hagen, L., Scherer, H., Reifová, I. Analýza obsahu mediálních sdělení. Praha: Karolinum, 1998.
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Schulz, W., Reifová, I. a kol. Analýza obsahu mediálních sdělení. Praha: Karolinum, 2004.
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