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Lecturer(s)
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Course content
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1. Introducing into problematics of multi-medial communication. 2. Logo vs. mark and its comprehension. 3. Communication with media and rules of this problematics. 4. Addvertisement vs. public relations. 5. Marketing communication. 6. Corporate identity as instrument of communication inward even outward. 7. Printed presentation and printing technologies. 8. Presenation on the internet. 9. CMS - content management systems. 10. Myth of allmighty social networks. 11. Branding I. - Building of brand and its existence. 12. Branding II. - abyss between brain and emotions. 13. - 14. Case studies.
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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This subject directs students into basical orientation in area of communication with using of various communication channels and platforms for appropriaton of basic competention which is essential for this activity. Purpose of this subject is to introduce trainees with wide range of available communication channels, to demonstrate them, how is possible to use in maximum way their potential and potential of essential komuniké. Except of theory this course includes even case study and own creative aktivity of trainees, which (by the way) show sup even limit sof multi-medial communication.
Student knows how to search and classify informations from various communication channels, is able to use its potential, proves his/her own independence and creative skills in case of analysis and creation of multi-medial communicate.
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Prerequisites
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knowledge of the field on the level of GCSE exam knowledge of disciplines connected to the central domain of study knowledge of appropriate terminology
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Assessment methods and criteria
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unspecified
attendance activity presentation test
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Recommended literature
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Mcquail, D. Úvod do teorie masové komunikace.. Praha: Portál, 1999.
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Mikuláštík, M. Komunikační dovednosti v praxi. Gada Praha, 2003. Praha: Grada, 2010.
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Neumeier, M. The Brand Gap. Praha: AnFas, 2008.
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Ogilvy, D. Ogilvy o reklamě. Praha: Management Press, 2011.
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Pelsmacker, P., Geuens, M., Bergr, J. V. Marketingová komunikace. Praha: Grada Publishing, 2003.
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Reifová, I. Slovník mediální komunikace.
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Špačková, A. Moderní rétorika. Praha: Grada, 2009.
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