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Lecturer(s)
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Měsíček Libor, Ing. Ph.D.
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Course content
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1. Networks mapping history 2. Concepts of social network analysis (node, link, metrics, and so-called social network) 3. The methods for obtaining and analyzing data 4. Graphical representation of the network 5. Social network metrics 6. Software tools for the network analysis 7. Results of the analysis and its interpretation 8. Professional social network 9. Social networking in the enterprise 10. Principles of the company's presence on social networks 11. Use the social network to support customer relationship management
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim of the course is to provide students with an overview about how to use the methods social networks analysis in business practice, available tools and practical contribution to the improvement of the company performance, customers' relations and product sales. The subject can be taught in Czech or English.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
Test
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Recommended literature
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Janouch, V. Internetový marketing: prosaďte se na webu a sociálních sítích. Vyd. 1. Brno: Computer Press, 2010. ISBN 9788025127957.
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Scott, J. Social network analysis: a handbook. London: SAGE Publications, 2000, ISBN 978-0-76196338-7.
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Sterne, J. Měříme a optimalizujeme marketing na sociálních sítích: [metriky sociálních médií od A do Z]. Brno: Computer Press, 2011, ISBN 978-80-251-3340-8.
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