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Lecturer(s)
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Štěbetáková Michaela, Mgr. Ph.D.
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Course content
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1. Introduction 2. Evolution of the tourism industry 3. Conditions for the development of tourism 4. Tourist destinations 5. Destination management 6. Creating a tourist destination plan: analysis of the territory 7. Creating a tourist destination map: data collection 8. Creating a tourist destination map: field research 9. Creating a tourist destination plan: content planning 10. Creating a tourist destination plan: design 11. Creating a tourist destination plan: map creation 12. Sustainable tourism 13. Tourism and risk processesStudent´s presentations of destination
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The course is suitable for students interested in tourism, regional development or tourism destination marketing. Participants of the course will be able to better understand the dynamics of tourism and gain practical knowledge and experience in creating tourism material. A significant part of the course is devoted to a practical project of creating a tourist destination plan. Students will go through the entire process from site analysis, data collection and field survey to content planning, design and production of the final map. In this way, they will gain valuable skills applicable in tourism practice.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
1. Active participation during meetings 2. Elaboration of the seminar task 3. Final test
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Recommended literature
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BERITELLI, Pietro; REINHOLD, Stephan; LAESSER, Christian. Visitor flows, trajectories and corridors: Planning and designing places from the traveler's point of view. Annals of Tourism Research, 2020, 82: 102936. .
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FIALOVÁ D. 2012. Cena za cestovní ruch: Přínosy versus ztráty. P3K, Praha..
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HOLEŠINSKÁ, Andrea. Destinační management: Umění rozvíjet destinaci. Praha, 2022.
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SOMNUXPONG, Suprapa. Chiang Mai. A creative city using creative tourism management. Journal of Urban Culture Research, 20.1: 113-132. 2020.
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VYSTOUPIL, Jiří, et al. Atlas cestovního ruchu České republiky. Praha. 2006.
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