JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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Course: Personal marketing

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Course title Personal marketing
Course code KPAD/7353
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Černý Martin, PhDr. Ing. MSc.
Course content
1. Marketing mix in personal marketing 2. Tools for the communication mix, 4P in personal marketing I. 3. Tools for the communication mix, 4P in personal marketing II- 4. Employment Branding 5. Tools of personal marketing 6. Internal and external personal marketing 7. Acquisition of employees and personal strategies 8. The processes of adaptation 9. Practicum I. (analysis of the outside environment) 10. Practicum II. (analysis of internal company factors) 11. Practicum III. (indicators of the effectiveness of personal processes) 12. Practicum IV (models of personal marketing) 13. Presentation of seminar papers by students

Learning activities and teaching methods
unspecified
Learning outcomes
The goal of this subject is to familiarize its listeners with the basic competences in the area of personal marketing, most importantly with regard to creating an effective marketing strategy, use of personal marketing models and research tools application in praxis.
The student is familiar with the issue.
Prerequisites
none

Assessment methods and criteria
unspecified
According to the teacher's instructions.
Recommended literature
  • AMBLER, T., BARROW, S. The employer brand. [online elektronický časopis] The Journal of Brand Mnagement, ?1996, 4(3), pp. 185-206, ISSN 1479-1803[cit. 01.03.2017] Dostupné z: www.researchgate.net(? Henry Stt'wartPublications. 1350-23 1 X).. 1996.
  • ARMSTRONG, M. Personální management. Praha: Grada Publishing, 1999. ISBN 80-7169-614-5.
  • ARMSTRONG, M. Řízení lidských zdrojů. 10. Vydání. Nejnovější trendy a postupy. Praha: Grada Publishing, 2007. ISBN 978-80-247-1407-3.
  • ARMSTRONG, M., TAYLOR, R. Řízení lidských zdrojů. Moderní pojetí a postupy. Praha: Grada, 2015. ISBN 978-80-247-5258-7.
  • BARTÁK, J. Personální řízení současnost a trendy.. Praha: Univerzita Jana Amose Komenského Praha, 2011. ISBN 978-80-7452-020-4.
  • BERTHON, P., EWING, M. Captivating company: dimensions of attractiveness in employerbranding. [online elektronický časopis]International Journal of Advertising, 2005, 24(2), pp. 151?172,ISSN1759-3948[cit. 20.12.2016] Dostupné z: http://talentrising.ie/files/captivating_company_dimensions.pdf.. 2005. ISBN 759-3948.
  • HANZELKOVÁ, A., KEŘKOVSKÝ, M., KOSTROŇ, L. Personální strategie ? krok za krokem. Teorie pro praxi.. Praha: C. H. Beck, 2013. ISBN 978-80- 7179-564-.
  • ŠIKÝŘ, M. Personalistika pro manažery a personalisty. Praha: Grada Publishing, 2016. ISBN 978-80-247-5870-1.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM, date of update: 01.06.2024 23:51.