| Course title | Management and marketing |
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| Course code | KSZD/MMOK9 |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 7 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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Lecture Topics: 1. Introduction to management as a discipline - managerial techniques 2. Managerial personality in the organization 3. Planning and organizing in a healthcare facility 4. Leading people in health care 5. Healthcare team 6. Decision making process in a healthcare facility 7. Communication and communication techniques of medical facility manager 8. Process of health control 9. Marketing in health care, their specifics 10. Marketing management in health care 11. Analysis of external and internal environment 12. Marketing mix - product, price in health care 13. Marketing mix - distribution and promotion in health care 14. Marketing communication in health care 15. Public Relations as the main tool of communication of medical facilities
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The course Management and Marketing is focused on acquiring basic theoretical knowledge of management and marketing with regard to the possibility of application in health care. The aim of the course is to teach students to apply basic management methods and techniques of decision making in management, organising and leading people. Student will further understand the marketing management in this area and which management will then allow to adjust the offer according to the public.
Expertise: Student demonstrates knowledge in terms of management, marketing, is oriented in techniques used for example by changing of the organizational structure. Student demonstrates knowledge of management roles at various levels of management and is able to determine the predominant type of management and activities of managers. The student knows the techniques used in problem solving and managerial decision making. Student knows basic characteristics of management cycle and management roles and processes. Professional skills: The student is able to choose the suitable organizational structure in relation to a particular type of institution and to fill individual positions with suitable staff. They can identify existing organizational culture and participate actively in influencing and changing it. |
| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
Requirements for passing the exam: -Completion of credit -Written test Credit requirements: -The maximum is 100 points -The minimum is 60 points -Credit must be obtained by the end of the second week of the examination period -Student gets points for evaluation from following activities: continuous tests (max. 70 points, 4 tests), activity on exercises (max. 10 points), semestral project (max. 20 points) |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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