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Lecturer(s)
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Kašparová Vlasta, Ing. Mgr. Bc.
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Course content
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Seminar topics: 1. Communication process, personal prerequisites for successful communication 2. Listening and communication, the difference between listening and hearing 3. Influence of empathy and assertiveness 4. Techniques of managerial communication 5. Communication within the company, 6. Communication with external subjects 7. Types of relationships in the workplace, creating and maintaining good relationships 8. Use of assertive techniques in communication 9. Principles of argumentation, strategies of successful argumentation 10. Logical and psychological argumentation 11. Most common mistakes in persuasion 12. Electronic communication, advantages and disadvantages, rules of using email 13. Effective communication at meetings, negotiations and presentations 14. Meetings and types of meetings 15. Program and management of the meeting, participants of the meeting 16. Discussion management - moderation techniques 17. GROW coaching model 18. Negotiation process, manipulation 19. Principles of negotiation 20. Negotiation - pressure and thrust strategies 21. Negotiator personality and team roles 22. Dealing with problematic people
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The course of managerial communication and rhetoric is built on knowledge from psychology. The aim of the course is to prepare students for the position of manager in the field of managerial rhetoric, communication strategy. Emphasis is placed on verbal and non-verbal communication in the effective management of meetings and corporate events, including the presentation of results. Students will get acquainted with the issues of argumentation, the negotiation process and defense against manipulation.
Field knowledge: The student is able to describe and explain the essence of the communication process, can describe the techniques of managerial communication. Student can use electronic communication correctly and knows the advantages and disadvantages of this technique. The student is acquainted with the principles of meeting management and business negotiations. Field skills: Students are able to lead meetings, they can use managerial communication techniques in practice, taking into account personality differences. Student can defend himself against manipulative techniques.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
80% attendance at seminars, activity at seminars, preparation and conducting of meetings, interpretation of company results
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Recommended literature
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JAROŠOVÁ, E.; KOMÁRKOVÁ, R.; PAUKNEROVÁ, D.; PAVLICA, K.:. Trénink sociálních a manažerských dovedností metodický průvodce, 2.vyd. Praha Management Press, 2005, ISBN 80-7261-135-6.. ISBN 80-7261-135-6.
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KHELLEROVÁ, V.:. Komunikační a obchodní dovednosti manažera, 2. roz. vyd. Praha: Grada Publishing, a.s., 2006, ISBN 80-247-1677-1.. ISBN 80-247-1677-1.
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PRINC, M.:. Jak uspět při obchodním telefonování - Získejte jistotu, domluvte si více schůzek a uzavřete více obchodů. Grada, Praha 2013, ISBN: 978-80-247-5043-9.. ISBN 978-80-247-5043-9.
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