The conception of the subject assumes that the master's degree students have vocational and manual skills, as well as theoretical knowledge on the level of a bachelor's degree graduate, and therefore focuses in particular on extending specific skills necessarily essential both in the challenging professional practice, and in free author's creation. In the course programme for the 2nd semester, artistic verification of all so-far mastered techniques applied to a theme and presentation of the photographic image in online environment. Tuition in both semesters is based on combination of theoretical introductions and following practical experiments illuminating individual technologies being examined and model creative procedures respectively. Seminar works in this subject are oriented toward practical verification of acquired knowledge and their inclusion in the student's range of practical skills. 1. Introduction to the issues of summer semester. 2.-3. Body and face. 4. -5. Photographic portrait. 6. -7. Principles of creative approach to image data. 8. -9. Strategy of online presentation of visual materials - e.g. PR campaigns, reproduction of artworks. 10. Principles of web-design; web-mastering. 11. -12. Individual projects moderated by the tutor. 13. Evaluation of seminar papers.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the given field of study, they result from a concrete annotation of the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Evening, M. Adobe Photoshop CC for Photographers. Focal Press, 2018.
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Fraser, B. Murphy, Ch.; Bunting, F. Real World Color Management. Peachpit Press, 2004.
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Schapiro, Meyer. Words, Script and Pictures (Semiotics of Visual Language). George Braziller, New York, 1996.
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Stephens, M. The Rise of the Image, the Fall of the Word. Oxford University Press, New York and Oxford, 1998.
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Sugiyama, K. Desktop Color Handbook 05/06, 07, 08 (A Supplementary reader for ColorEdge). EIZO Nanao Corporation 2005,2007,2008.
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Van Leeuwen, T.; Jewitt, C. Handbook of Visual Analysis. Sage Publications, London, 2001.
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