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Lecturer(s)
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Course content
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1. Introduction to the Topic and Terminology: Archive, static and moving images, sound, documentation, presentation, online environment, print media, radio, crowdfunding, PR campaigns 2. Creating an Audiovisual Archive for a Cultural Project: Principles and strategies for effective documentation of cultural projects for future use; Tools, technologies, applications 3. Applications for Working with Static and Moving Images: Tools and applications suitable for working with audiovisual archives - post-production, editing, creating presentations, cloud systems 4. Analysis of Static Images: Selection of photographs based on criteria, creating an archival structure, role of a photo editor; Analysis of moving images: editing, composition, analysis, and selection of appropriate parts of moving images 5. Sound and Its Potential for Presenting Cultural Projects: Sound presentations and installations; Analysis; Podcasts, interviews, radio 6. Image Composition and Creation of New Meanings: Transformations of visual information meaning based on its presentation 7. Presentation of Audiovisual Outputs from Selected Cultural Projects 8. Practical Output Development - Audiovisual presentation based on given criteria using archival materials 9.-10. Practical Output Development: Creating an audiovisual presentation based on given criteria using archival materials; Ongoing consultations on the practical output 11. Presentation of Practical Outputs, Evaluation, Feedback
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The course focuses on the use of media and audiovisual materials for communication purposes. It centers on archives created through the documentation of cultural projects, which can serve not only for further presentation of a cultural project or institution but also for creating additional supporting outputs to shape the image of the cultural project, product, or service. Students will learn to analyze these archives, understand the composition of image and sound and their subsequent meanings, and create partial new audiovisual outputs. These outputs are intended not only for the further presentation of cultural results but also for fundraising and reporting purposes in the cultural and creative industries. The course addresses the need for targeted communication and effective presentation in varying levels of intensity within these sectors.
The acquired competencies represent the mastery and application of knowledge in the given field, based on the specific course description and aimed at fulfilling the graduate profile.
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Prerequisites
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Successful completion of previous studies
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Assessment methods and criteria
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unspecified
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Recommended literature
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FRIDSMA, Lisa, GYNCILD, Brie. Adobe After Effects CC Classroom in a Book. Adobe Press, 2019.
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Greene, Rachel. Internet Art. Thames and Hudson, 2004. ISBN 0-500-20376-8.
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JAGO, Maxim. Adobe Photoshop Classroom in a Book. Adobe PR, 2023.
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Jedličková, Alice - Fedrová, S. Intermediální poetika příběhu. Praha, 2012.
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SHANKEN, Edward. Art and Electronic Media (Themes and Movements). Phaidon Press, 2014.
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VALUŠIAK, Josef. Základy střihové skladby. NAMU, 2017. ISBN 978-80-7331-455-2.
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VAN LEEUWEN, Theo, JEWITT, Carey. Handbook of Visual Analysis. Londýn: Sage Publications, 2001.
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WRIGHT, Steve. Digital Compositing for Film and Video: Production Workflows and Techniques. Routledge, 2017.
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