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Lecturer(s)
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Machová Adéla, MgA. Ph.D.
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Loziak Aleš, MgA. Ph.D.
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Course content
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1. Production management of a podcast and specific steps for its creation, including planning and organizational arrangements; assignment of the semester project 2. Team building, working on the implementation plan and risk assessment, using brainstorming to find a common theme for the production of a podcast about a cultural event for PR purposes 3. Conveying ideas to the team, or communication as the foundation of management - essentials of communication in teamwork and its application, respect within the team, mutual understanding, handling objections, communication barriers, giving and receiving feedback 4.-5. Production work on the assigned semester project and preparation of interviews, implementation plan, content and script preparation, working with and collecting data, presentations** 6. Leadership for middle management - recognizing one's abilities and building personal leadership, leader's confidence and trust, personal development, leadership styles, situational leadership 7. Organization of the communication output and its subsequent production 8.-10. Podcast production - implementation of the production plan, scriptwriting and creation, subcontracting and collaboration, production and realization of the podcast, management of post-production and implementation of the product for PR purposes 11. Determining and setting work priorities, reorganizing work activities and tasks, procrastination, time management techniques 12. Change management - managing the product?s change cycle
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The course focuses on the practical application of previous team management experience and teaches students how to produce a spoken podcast as an essential part of a communication portfolio for long-term PR, targeted promotion of an event, or enhancing the branding of a creative company. Students will learn to collaborate with creators, engage creative professionals, identify a shared theme, and lay the foundation for content creation in a production-managed output. Additionally, the course will strengthen their time management skills and focus on developing competencies in change management.
The acquired competencies represent the mastery and application of knowledge in the given field, based on the specific course description and aimed at fulfilling the graduate profile.
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Prerequisites
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Successful completion of previous studies
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Assessment methods and criteria
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unspecified
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Recommended literature
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BAČUVČÍK, Radim. Marketing kultury: divadlo, koncerty, publikum, veřejnost. Zlín: VeRBuM, 2012. ISBN 978-80-87500-17-0.
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EVANGELU, Jaroslava Ester, GRUNDEL, David. Virtuální tým: efektivní řízení týmu na dálku. Brno: Computer Press, 2011. ISBN 978-80-251-2877-0.
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HLAVÁČKOVÁ, Jitka, VOJTĚCHOVSKÝ, Miloš (ed.). Zvuky, kódy, obrazy: Sounds, codes, images. Praha: Artmap Ekopress, 2019. ISBN 978-80-87865-50-7.
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OPLETALOVÁ, Lenka et al. (eds.). Lokální funkce kultury: analýza a evaluace kulturních služeb. Praha: Univerzita Karlova, 2015. ISBN 978-80-7308-584-1.
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STEJSKALOVA, Tereza. Smrt umělce. Ať žijí pomocnice!. Praha: Transit, 2024. ISBN 978-80-87259-59-7.
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