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Lecturer(s)
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Course content
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1. Introduction to the course: Fundamental concepts and terminology of project management 2. Project life cycle and phases, process model (planning, implementation, monitoring) 3. Initiation, identification, and concept formulation of a project (project intent, logical framework, defining objectives, SWOT analysis) 4. Project team and organizational structures - team organization, manager's skills and competencies 5. Elaboration of project intent I - stakeholder analysis 6. Elaboration of project intent II - communication plan 7. Elaboration of project intent III - project timeline creation 8. Elaboration of project intent IV - project budgeting 9. Elaboration of project intent V - risk management strategies 10. Financial resources I - ESIF, European funding systems, logic of program documentation, specific European and national funding options for cultural projects 11. Financial resources II - grant applications: preparation, submission, and evaluation process 12. Financial resources III - fundraising techniques and crowdfunding platforms 13. Project monitoring and evaluation - indicators, progress reports, and sustainability considerations
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The course builds upon the subject Management and Project Preparation in Creative and Cultural Industries I, expanding and significantly complementing its content with specific techniques and methods of project management, particularly in the project preparation phase. The course also introduces students to fundraising, providing fundamental knowledge about securing financial resources for project implementation. During the practical sessions, students will have the opportunity to apply theoretical knowledge to real-life examples and familiarize themselves with the fundamental aspects of successful projects. By the end of the course, students will be able to identify key areas and opportunities in initiating, planning, monitoring, and managing projects. Participants in this course will independently apply acquired management methods and processes to create their own projects.
The acquired competencies represent the mastery and application of knowledge in the given field, based on the specific course description and aimed at fulfilling the graduate profile.
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Prerequisites
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Successful completion of previous studies
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Assessment methods and criteria
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unspecified
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Recommended literature
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DOLEŽAL, Jan (ed.). Projektový management: Komplexně, prakticky a podle světových standardů. Praha: Grada Publishing, 2016. ISBN 978-80-247-5620-2.
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DVOŘÁK, Drahoslav. Řízení projektů: nejlepší praktiky s ukázkami v Microsoft Office. Praha: Computer Press, 2008. ISBN 978-80-251-1885-6.. Praha: Computer Press, 2008.
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KORECKÝ, Michal, TRKOVSKÝ, Václav. Management rizik projektů. Praha: Grada, 2011. ISBN 978-80-247-3221-3.
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MACHÁLEK, Petr, NESRSTOVÁ, Jitka. Základy fundraisingu a projektového managementu. Brno: Masarykova univerzita, 2011. ISBN 978-80-210-5518-6..
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NORTON, Michael, CLARKE, Sam. The Complete Fundraising Handbook. 3. vydání. Londýn: The Directory of Social Change, 1999. ISBN 978-1-906294-57-1.
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ŠVIRÁKOVÁ, Eva. Kreativní projektový management. Zlín: VeRBuM, 2014. ISBN 978-80-87500-58-3.
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ŠVIRÁKOVÁ, Eva. Metody sledování projektu v kreativním prostředí. In: Acta Informatica Pragensia. Praha: Vysoká škola ekonomická, 2017.
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