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Lecturer(s)
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Machová Adéla, MgA. Ph.D.
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Loziak Aleš, MgA. Ph.D.
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Course content
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1. Cultural and Creative Project - basic definitions and framework for creative processes and their integration within the cultural and creative industries, basic typology of formats, case studies analyzing selected projects. 2. Teamwork and Communication in Teams - roles and competencies of a team manager in managing creative processes, Time Management, assignment of a semester-long team task (production of a small-format presentation, e.g., Winter Harvest ? a presentation of students' semester works from FUD UJEP studios). 3. Creative Environment Stakeholders - familiarization with the latest works of young artists and designers (meetings with creatives and their presentations - visits to faculty studios, networking development, data collection, and evaluation of potential for future collaborations). 4. Creative Environment Stakeholders - familiarization with the latest works of young artists and designers (meetings with creatives and their presentations - visits to faculty studios, networking development, data collection, and evaluation of potential for future collaborations). 5. Working with Data and Information for Organizational Processes ? organizational skills in production work and schedule creation, the use of online planning and organizational tools, student reports on visited studios, and evaluation of the potential and time demands of selected creative activities. 6. Feedback in Production Work - the necessity of feedback in production, opportunities as drivers of team growth. 7. Communication Channels Analysis - task briefing for communication outputs, portfolio preparation for PR campaigns in cultural activities. 8. Analysis of communication channels and briefing for communication outputs - case studies of creative studios, production processes for client interactions in a creative studio. Creative work processes aimed at fostering future collaboration - meeting with a graphic designer, briefing for graphic outputs, and ongoing evaluation (work on a team semester project). 9. Creative Processes for Future Collaborations - meetings with graphic designers, briefing for graphic outputs, ongoing evaluation of deliverables (work on the semester-long team project). 10. Organization of Creative Work and Communication - meeting with a PR manager. 11. Application of Planning, Organization, Team Management, and Evaluation - applied to the assigned semester task, preparation for the presentation of contemporary works, including subcontractor involvement. 12. Visualization of Production Processes and Team Collaboration - presentation of progress on the semester-long team project (presentation and evaluation of data, plans, deadline verification), verification of the communication strategy for the semester project. 13. Crisis Management - risk analysis, backup planning, and proposed solutions before the event or activity.
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The course introduces students to specific production processes with a focus on effective communication strategies in organizing and managing marketing communication outputs. Students will develop skills in teamwork, task delegation within a team, scheduling, and the use of evaluation milestones. They will gain the ability to design a communication campaign for small-scale events or activities. Furthermore, the course explores current creative trends and their outputs within the cultural and creative industries. Students will become acquainted with the latest developments in art and design through visits and discussions, allowing them to gain insights directly from practitioners in the cultural and creative sectors about their creative processes. Additionally, the course will present selected examples from the fields of art and design, enriching students' understanding of contemporary creative practices.
The acquired competencies represent the mastery and application of knowledge in the given field, based on the specific course description and aimed at fulfilling the graduate profile.
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Prerequisites
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Successful completion of previous studies
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Assessment methods and criteria
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unspecified
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Recommended literature
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HAGOORT, Giep. Umělecký management v podnikatelském stylu. Disk, (Akademie múzických umění), V Praze: KANT pro AMU, 2009. ISBN 978-80-7437-008-3.
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Karlíček, M. a kol. Marketingová komunikace: jak komunikovat na našem trhu. Praha, Grada Publishing, 2016.
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MACHOVÁ, Adéla. Úvod do manažerských dovedností pro umělce a designéry: Introduction to management skills for artists and designers. V Ústí nad Labem: Fakulta umění a designu Univerzity Jana Evangelisty Purkyně, 2021. ISBN 978-80-7561-312-7.
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SÁDLO, Jiří, MÁCHA, Přemysl (eds.). Kartografie (Eko)systémů / RurArtMap a Mapa Perpedian: Black Edition. Praha: Nadace Agosto Foundation, 2022.
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STEJSKALOVA, Tereza. Smrt umělce. Ať žijí pomocnice!. Praha: Transit, 2024. ISBN 978-80-87259-59-7.
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ŠVIRÁKOVÁ, Eva. Kreativní projektový management. Zlín: VeRBuM, 2014. ISBN 978-80-87500-58-3.
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VOJÍK, Vladimír. Podnikání v kultuře a umění: Arts management. Praha: ASPI, 2008. ISBN 978-80-7357-402-4.
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