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Lecturer(s)
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Vartecká Anna, doc. Mgr. Ph.D.
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Course content
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1. Revolutionary changes in art production at the turn of the 19th and 20th centuries, the beginnings of graphic design in Europe, reverberations of the Arts and Crafts movement, the Viennese Art Nouveau, Deutscher Werkbund. 2. Graphic design and artistic avant-garde: Italy, futurism and radical departure from tradition, Germany, pictorial modernity and dynamic shape deformation, Sach Plakat, dadaism and synthesis of image and writing. 3. Avant-garde and its optimal conditions for the change of gender stereotypes in the current artistic paradigm. 4. Graphic design, war and propaganda. War poster as a key means of communication and recruitment, mass promotion of totalitarian ideologies through the use of technically reproducible images. 5. Germany and the Netherlands. Combining arts, crafts and technology in new forms. Bauhaus and functionalism - their influence on the functions of design in the 20th century, the revolution in education. Holland and pure geometry, the De Stijl movement. 6. Soviet Russia, constructivism, revolution in art = revolution in life, pictorial periodicals and photomontage, equalization of photography and text, film montage, new spatial concepts of typography, political symbolism. 7. Birth and contexts of modern Czech graphic design: The founding generation of pre-war typography. Art Nouveau, interwar recruitment posters, surrealism, Devětsil. 8. Constructivism, functionalism and Czech internationally recognized personalities with ties to the Bauhaus, the constitution of the international current of modernity. Družstevní práce Publishing House, ŠUR in Bratislava. 9. Interwar national tendencies. Developmental parallels and basic sources of inspiration for the Swiss international style. The parallel development of the Art Deco movement, the cultivation of the tourist poster, the European Sach Plakat and its informative strike, 10. National tendencies in France (Art Deco) and Great Britain (Times New Roman, London Transport Company). 11. United States in the 30th-50th years of the 20th century. Import of European modernism to the USA, revolution in magazine and book design, new advertising, American typographic expressionism. 12. Corporate Identity and its important implementers. Socio - economic contexts and personalities; the emergence of corporate identity. 13. Forms of post-war modernity in Europe (50s-60s of the 20th century). Influences of interwar imports of European modernism to Switzerland and the USA, the Swiss school of "new graphics" and the effort to create an objective language of visual communication of the new era - the international style. Graphis and Neue Grafik magazines.
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Learning activities and teaching methods
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unspecified, unspecified
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Learning outcomes
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The course focuses on key moments, personalities and works of modern graphic design, for the period from the end of the 19th century to the 1950s. Lectures are designed with overlaps in the field of film, advertising, poster and book production. They follow the strategies of information and communication design, the changes in exhibition strategies related to world exhibitions, the changing relationships between free and applied art and the changes in art education.
The gained capabilities constitute an encompassment and an aquirement of knowledge and experience in the subject and are aimed at a profile´s fulfilment of the graduate of the given field of study.
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Prerequisites
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Successful completion of the previous study
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Assessment methods and criteria
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unspecified
1. Fulfililing partial tasks and assignments throughtout the semestr 2. Active participation in the Studio tutoring
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Recommended literature
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Hollis, Richard. Stručná historie grafického designu. Rubato, Praha, 2014.
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Kolesár, Zdeno. Kapitoly z dejín grafického dizajnu. Bratislava: Slovenské centrum dizajnu, 2006..
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Meggs, Philip. A History of Graphic Design. John Wiley & Sons, New York, 1998.
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MOJŽIŠOVÁ, Iva. Škola moderného videnia. Bratislavská ŠUR 1928-1939. SDC, Bratislava, 2013.
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SYLVESTROVÁ, Marta; TOMAN, Jindřich. Horizonty modernismu - Zdeněk Rosman. Moravská galerie, Brno, 2015.
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VLČKOVÁ, Lucie; HEKRDLOVÁ, Alice. Krásná jizba. Design pro demokracii. UPM, KANT, Praha, 2019.
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