| Course title | Marketing Issues |
|---|---|
| Course code | UTM/KB088 |
| Organizational form of instruction | Lecture |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 2 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | unspecified |
| Work placements | unspecified |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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1. Basic Principles of Marketing, Role, Aim of Marketing. 2. Marketing Conceptions, Planning. 3. Marketing Environment, External and Internal Influences. 4. Marketing Information System, Decision Process, Marketing Research. 5. Consumer Behavior, Buying Decision Process. 6. Marketing Strategy Make-Up: Segmentation, Targeting, Positioning. 7. Product: Classification, Conceptions, Branding, Services, New Products, Product Life Cycle, New Product Introduction Strategies. 8. Price, Pricing methods, Pricing Strategies. 9. Distribution, Communication. 10. Marketing Organization, Marketing Integration. 11. Control, Marketing Audit.
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The class introduces the basic issues of marketing. It brings up the essential marketing attitudes and definitions that modern marketing management comes out. The bearing topics are the marketing strategy of a manufacturing corporation, in particular of machine works. The students comprehend planning, research, consumer behavior analysis and particular components of the marketing mix. The class gives the complex idea of how to approach to nowadays market environment.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|