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Vyučující
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Stachoň Martin, Ing. Mgr. Ph.D.
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Obsah předmětu
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1. Introduction to Behavioral Finance 2. Behavioral Aspects of Financial Decision-Making 3. Market Participants: Buying and Selling Decisions 4. Market Participants: Long-Term Saving Decisions 5. Connection Between Individual Investment Decisions and Financial Markets 6. Financial Markets: Efficiency and Arbitrage Limits 7. Financial Markets: Organization and Role of Information 8. Financial Markets: Case Study 1 9. Financial Markets: Case Study 2 10. Financial Markets: Case Study 3 11. Application of Behavioral Theories in Market Efficiency 12. Behavioral Finance and Market Crises 13. Current Trends and the Future of Behavioral Finance
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Studijní aktivity a metody výuky
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Přednášení, Monologická (výklad, přednáška, instruktáž), Dialogická (diskuze, rozhovor, brainstorming), Metody práce s textem (učebnicí, knihou), Pozorování
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Výstupy z učení
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This course explores the psychological aspects of financial and investment decision-making. Students will examine key concepts of behavioral finance and how they influence individual and collective financial decisions. The course integrates theories and case studies to demonstrate the impact of psychological factors on financial markets, long-term saving, and market efficiency.
By the end of the course, students will be able to: ? Understand and apply core concepts of behavioral finance to financial decision-making. ? Analyze the role of cognitive biases, emotions, and heuristics in shaping financial behavior. ? Assess how individual decisions affect financial markets and market behavior. ? Evaluate the role of information and market structures in financial decisions. ? Discuss the limitations of market efficiency and the role of arbitrage.
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Předpoklady
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nespecifikováno
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Hodnoticí metody a kritéria
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Písemná zkouška, Analýza výkonů studenta
Group project (30%) ? Analysis of a real-world financial decision with behavioral insights, followed by a presentation. Final exam (70%) ? Comprehensive test covering all topics discussed during the semester.
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Doporučená literatura
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Baker, H. K., & Nofsinger, J. R. (2010). Behavioral Finance: Investors, Corporations, and Markets. Wiley..
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Baker, H. K., Nofsinger, J. R., & Ricciardi, V. (2023). Advanced Introduction to Behavioral Finance. Edward Elgar Publishing..
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Housel, M. (2020). The psychology of money: timeless lessons on wealth, greed, and happiness. Petersfield: Harriman House..
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Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux..
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Pompian, M. M. (2012). Behavioral Finance and Wealth Management: How to Build Optimal Portfolios That Account for Investor Biases. Wiley..
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Thaler, R. H. (2015). Misbehaving: The Making of Behavioral Economics. W.W. Norton & Company..
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