JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
Study programmes & Course catalogue
for academic year 2026/2027
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM
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Course title -
Course code KEMA/MPV17
Organizational form of instruction Lesson
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Jánská Michaela, Ing. PhD.
  • Podrápská Lucie, Mgr.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Dib, A. (2020). Marketingový plán na jednu stranu. Praha: Grada..
  • Dimitriadis, N., Dimitriadis, N. J., & Ney, J. (2018). Advanced Marketing Management: Principles, Skills and Tools. Kogan Page Publishers..
  • Jakubíková, D., & Janeček, P. (2023). Strategický marketing : strategie a trendy. 3. vydání. Praha: Grada..
  • Smith, P. R., & Zook, Z. (2019). Marketing communications: Integrating online and offline, customer engagement and digital technologies. Kogan Page Publishers..


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM, date of update: 04.03.2026 09:50. Data created for academic year 2026/2027