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Vyučující
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van Koten Silvester, doc. Ph.D.
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Minárik Pavol, doc. Mgr. Ing. Ph.D.
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Obsah předmětu
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1. Introduction, recapitulation of basic economics 2. Consumer choice and demand 3. Production and costs 4. Firms and competitive markets 5. Monopoly, price discrimination 6. Oligopoly and monopolistic competition 7. Game theory 8. Pricing strategies 9. Risk and uncertainty 10. Asymmetric information and corporate governance 11. Government and business 12. International trade and global business 13. Recapitulation
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Studijní aktivity a metody výuky
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nespecifikováno
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Výstupy z učení
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The course introduces elements of economic theory and methods relevant for business problem solving and decision making. It develops the ability to assemble relevant information, evaluate them, and solve business-related problems using the economic approach. Although this is a theoretical course, it uses real-world examples to illustrate how economic principles impact business decisions.
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Předpoklady
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nespecifikováno
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Hodnoticí metody a kritéria
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nespecifikováno
Forma způsobu ověření studijních výsledků a další požadavky na studenta - písemná: hodnocené domácí úkoly a závěrečný test
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Doporučená literatura
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Baye, M. R., & Prince, J. T. (2022). Managerial Economics & Business Strategy. 10th edition. NY: McGraw-Hill Education..
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Perloff, J. M., & Brander, J. A. (2020). Managerial economics and strategy. 3rd edition. New Jersey: Pearson Education..
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Varian, H. R. (2019). Intermediate microeconomics: A modern approach. 9th edition. NY: WW Norton & Company..
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