|
Vyučující
|
|
|
|
Obsah předmětu
|
1. Introductory session: overview and objectives 2. How to create a business plan with Lean Canvas, Part 1 3. How to create a business plan with Lean Canvas, Part 2 4. Project management (WBS, GANT d., etc) 5. Financial planning 6. Sales skills 7. Marketing strategy 8. Online marketing 9. Useful AI tools in marketing 10. Presentation skills / What a business pitch looks like 11. Consultation session 12. Practice presentations 13. Project competition
|
|
Studijní aktivity a metody výuky
|
|
Přednášení, Dialogická (diskuze, rozhovor, brainstorming), Demonstrace, Projekce (statická, dynamická), Nácvik pohybových a pracovních dovedností, Grafické a výtvarné činnosti, Aktivizující (simulace, hry, dramatizace)
|
|
Výstupy z učení
|
The University Business Incubator is a program aimed at students who have a business idea and want to learn how to turn it into a functional project that can attract investors. The program provides fundamental knowledge needed to create a successful business. It focuses on explaining key skills in areas such as business plan development, goal setting and strategy, finance, marketing, and presentation skills. During the Incubator, students receive extensive feedback from their peers and experts. The program concludes with a competition between the participating projects. The goal is to motivate students, show them how to start a business, and guide them through the specific steps. Additionally, it aims to provide essential contacts and contribute new projects to the startup ecosystem. The Innovation Centre of the Ústí nad Labem Region cooperates with the University Incubator to fulfil the content of the course.
Skills in the areas of business plan creation, goal setting and strategy, finance, marketing, and presentation skills.
|
|
Předpoklady
|
University students, both domestic and international, who have their own business idea or are team players and want to validate the feasibility of an idea with the help of our experts and mentors. The University Business Incubator is designed for both individuals and groups.
|
|
Hodnoticí metody a kritéria
|
Analýza výkonů studenta, Rozbor jazykového projevu studenta, Rozbor díla tvůrčího charakteru (hudební, výtvarné, literární), Rozhovor
A minimum attendance of 80%, completion of a Lean Canvas business plan, and a Pitch Deck presentation followed by its delivery.
|
|
Doporučená literatura
|
|